People Data Activation
A Framework For Data-Driven Marketing in the Consumer Age
How do marketers get past today’s data challenges to deliver smarter customer experiences? It begins with establishing a framework for managing your people data.
People Data Activation is the harnessing of people data to deliver better content, commerce and marketing experiences. It’s a framework of data management best practices organized around six fundamentals to help you navigate the complex data landscape, provide experiences that meet people’s individual needs, and ultimately win and retain customers.