shield your business from risk
Data leakage - the unauthorized skimming or theft of data by third-parties - is a chief concern for digital publishers and website operators. Those who leak data also leak revenue.
The most immediate threat is from middlemen who take webites' data without their knowledge and use it to create directly competitive audience-based offerings. The mid-term threat is page latency: the more rogue pixels that get crammed into a publisher’s page, the longer the wait time for users, the lower the website’s search rankings, and the sharper the decline in overall site traffic over time.
Until recently, companies have been facing an un-winnable battle.
- Third parties have enjoyed unfettered access to their web pages and hard-won audience assets
- Legacy advertising technology has provided little or no visibility or support for monitoring those activities
- And the industry as whole has relied upon data-related Ts & Cs riding on good faith alone
One cannot monetize an asset that is not under full control. And one cannot control an asset that is being skimmed and stolen a speckle at a time. Given the fundamental importance of data protection to website operators, Data Sentry was our first platform module to be released, and its launch changed the entire industry's perspective on the importance of proactive data protection. And with teh release of our breakthrough Data Countermeasures, the industry can now do something about it. Find out more.