connect audience data with market opportunity
By 2014, the audience-based media market in online display alone will likely be in excess of $8 billion. Leading publishers and website operators are looking for ways to take full advantage of this opportunity, but in ways that ensure that they capture full value from their assets, ensure the security of their data, and protect consumer privacy.
However, in a still-emerging audience-based market currently dominated by buy-side players and intermediary companies, there are many hurdles.
- While continued growth and success hinges on audience-based sales, many publishers lack standalone audience scale
- External sources of media and data that could help the scaling challenge are often difficult for individual publishers to leverage given the limitations of legacy platforms
- Many companies who have ready access to valuable streams on consumer data signatures are hesitant to put those assets into the open market because of data security and user privacy concerns
- And in cases where data assets are being actively monetized, there is often reliance on market middlemen, and incentive conflicts abound between media owners and these revenue partners
Through Krux Interchange, we ensure our clients have the greatest data security, sales channel flexibility, turnkey market access, and the analytics and decision support required to succeed. This is something no standalone network, exchange, or data marketplace can provide on its own. Find out more.