SuperTag
tag once, deliver everywhere
Krux SuperTag is the tag management module within our DMP. Operating as both a data server and a 'CMS' for JavaScript, companies can enjoy faster pages, happier users, and more efficient ops and IT processes.
Faster web pages
- Edge-delivered, client-side architecture
- Page performance speedup 20-40%
Tag Once deployment model
- Centralized control and approval workflow for all visible and non-visible tags
- Testing, staging, and verification
- Tag flighting & expiry
- Frequency settings
- User and site/section targeting
- Tag prioritization
- Secure data transport
SuperTag provides a complete solution to manage, target, and serve data tags with fine-grained controls, essentially serving as a ‘CMS for JavaScript.’ Using SuperTag's data throttling capabilities, a Krux client can carefully modulate the way it makes data available to measurement companies, attribution systems, social sharing services, and many others. SuperTag efficiently manages data tags and data flow while simultaneously improving page performance and protecting the data signatures of their consumer audience.
Anecdotally, 50% of many publisher load time is attributable to third party tags running on their sites. SuperTag streamlines and automates this process. Through its deferred, asynchronous tag staging and serving, website operators can see tag loadtime improvement of 20-40%.
Further, SuperTag can be leveraged to serve and target any other JavaScript-based page elements, as might be the case with segment- or site/section-specific widgets or custom content modules. SuperTag thus delivers a unified gateway for consolidating the execution logic for all tags, for all of its web service partners.
SuperTag can serve as, essentially, the data throttle governing all inbound and outbound data connections across a business in a way standalone tag management solutions cannot. We are not aware of any tagging solution as robust as SuperTag as a fully integrated element of any competitor’s data management platform.
