monitor and shield

Data Sentry is the first platform module we launched, providing always-on monitoring of data collection activities and deep insights into the business impact of data skimming and theft.  The latest breakthrough in Data Sentry is Data Countermeasures.  We have recently released this industry-changing technology, allowing publishers to block data collection attempts (pixel fires) from unapproved domains - such as those parties who are not acting in accordance with business terms or who are known to be bad actors.  

Countermeasures can stop others from mining valuable audience data, thus preventing those parties from trading on that data in competition with the publishers who invested so heavily in building the audience to begin with.  With this technology, publishers can make Data Sentry’s valuable insights and analysis actionable in real-time, retaking control of their audience assets. 

No other solution provider is delivering anything comparable to the patent-pending Countermeasures technology, and it has been our observation that folks nibbling a the edges of data protection fall far short of the breadth of coverage delivered by Data Sentry.

With Krux Data Sentry

• Monitor third party data collection activity, ensuring practices are consistent with contractual Ts & Cs
• Expose business risks associated with unauthorized data collection by quantifying the hard-dollar opportunity cost of data leakage and analyzing site-wide impact on page latency
• Deploy automated, policy-driven data countermeasures to block unwanted collection activity, shielding the business from unwanted data leakage the risks that come with it