monetize on the terms, times, and channels of your choosing

Krux Interchange is the interface between a publisher’s data and the myriad monetization paths the market presents.  The greatest power of Interchange is its flexibility, allowing publishers to monetize data according to the terms, times, and channels of their choosing.  

The base functionally allows publishers to leverage data signatures through their own ad servers, content management systems, and other internal systems, all with the ease of a key-value pair.  Further, with Krux Interchange, publishers can participate in new modes of cross-industry media and data flow, driving new revenue while ensuring the security of their data and their users' privacy.  

The Krux Interchange suite delivers capabilities to take full advantage of the considerable market opportunity that is emerging.  

• InterchangeDirect:  Leverage data to inform first party targeting of advertising, content, or commerce on your own web properties
• InterchangeRTB:  Energize audience extension through direct integration with leading media exchanges and Krux’s best-in-class bidding algorithms
• InterchangeP2P:  Monetize media and data assets via private, peer-to-peer cooperatives among trusted buy- and sell-side partner

Regardless of the monetization approach, Krux Data Throttle informs utilizaiton and allocation decisions, maximizing revenue capture from data across multiple sales channels using Krux's proprietary optimization intelligence to manage allocation, page latency, pacing, pricing, and mix.