tag once, deliver everywhere

SuperTag provides a complete solution for managing JavaScript on pages through a container tag model.  The key differentiator of SuperTag is the ability to manage, target, and serve data tags with fine-grain controls, essentially serving as a ‘CMS for JavaScript.’  Using SuperTag's data throttling capabilities, publishers and website operators can carefully modulate the way data is provided to measurement companies, attribution systems, and others with whom they choose to share data.  

Anecdotally, 50% of many publisher load time is attributable to third party tags running on their sites.  SuperTag streamlines and automates this process.  Through its deferred, asynchronous tag staging and serving, website operators can see tag loadtime improvement in excess of 30%.  

SuperTag gives publishers the ability to efficiently manage data tags and data flow while simultaneously improving page performance and protecting the data signatures of their consumer audience.  Further, SuperTag can be leveraged to serve and target any other JavaScript-based page elements, as might be the case with segment- or site/section-specific widgets or custom content modules.  SuperTag thus delivers a unified gateway for consolidating the execution logic for all of a publisher’s tags, across all of its web service and ad delivery providers.  This reduces the risk of platform lock-in from larger platform players and delivers long-term flexibility to interoperate with a broad array of rapidly evolving web service providers. 

While there are a number of players offering standalone tag management tools, those tools often end up being purely transactional in nature, failing to delivery the value that comes from being part of a broader platform.  SuperTag can serve as, essentially, the data throttle governing all inbound and outbound data connections across a business in a way standalone tag management solutions cannot.

With Krux SuperTag

• Drive operational efficiency through centralized tag lifecycle management, including creation, QA, staging, scheduling, delivery, and end-of-life
• Leverage audience profiles and site hierarchy to guide tag targeting, placement, and pacing
• Activate multiple tags through a central gateway to throttle data flow, improve revenue capture
• Minimize page load times, increasing site performance in excess of 30%

To learn more about SuperTag, contact Krux today!