harness the power of your audience

This powerful tool, built on our cloud-based data management infrastructure, gives publishers complete control over their audience assets. By providing one central store for all audience data, keyed to a common user ID, ADM allows a publisher to combine information from web experiences, third parties, and internal offline systems and make it available for targeting against a broad range of business applications.  

By design, we have developed a platform to meet the needs of a still-emerging audience-driven media market.  By taking a ‘clean slate’ approach, we extend a more useful platform to our clients, unencumbered by legacy behavioral targeting models or competing lines of business.  We believe Krux ADM’s event-based framework allows a publisher to create dynamic segmentation strategies by capturing and combining any user gesture, any click, any behavior, any demographic, any search keyword, or any third party data element. 

To our knowledge, no other provider in the market delivers this nearly uncapped segmentation flexibility.  

With Krux ADM

• Create a holistic audience databank to organize, taxonomize, and make actionable the full range of audience information (e.g., registration data, pages visited, downloads, referring keywords, offers clicked on, etc.)
• Enrich existing media and audience assets through turnkey access to leading third party data providers
• Dynamically model, define, and manage audience segments to improve advertising revenue and content delivery
• Determine audience segment populations, measure segment overlaps, and understand segment capacity to inform internal planning and guide external sales
• Understand fair market value of media and audience assets relative to market price benchmarks, supply, and demand