a true platform focus

Krux's market focus is unique, in that we are the only exclusively publisher-centric technology provider in the data management space.  Other solution providers have chosen to take advantage of the revenue potential of a business model premised on being a party to media and data transactions, or in supporting advertisers, agencies, and publishers alike.  We believe that a strict publisher focus provides much greater value to our clients.  

• With this model, we are not defocused in our development efforts by competing needs of different user groups.  
• We are able to provide the strongest data ownership guarantees in the business, ensuring that a publisher's data will never be leveraged for the benefit of competitors.  
• Finally, we enable many different publisher data monetization models, while giving our clients the peace of mind that those same strategically important platform capabilities will not be used against them by their customers or by buy-side/intermediary competitors.

One need only perform a cursory review of all other data players to understand the Krux difference.  Without exception, these companies are market principals themselves, taking media or data positions that could be at odds with their clients; or are in the business of providing agencies and advertisers with tools to collect data from publisher audiences for use in subsequent advertising campaigns.  

To learn more about our end-to-end data managment platform for publishers and website operators, check out What We Do.