big data foundation
Krux's platform is architected from the ground up around a cloud-computing model that allows broad scaling to meet the needs of clients of any size with no performance degradation.
In a sense, we’re simply lucky to have entered the market when many of the technologies required to handle this kind of hyper-scale, real-time data management reached their initial maturity points.
We're happy to avoid the re-architecture headaches that our competitors now face. For digital publishers and website operators alike, this means we are able to accommodate any breadth of vision, linking all manner of data stores regardless of source, format, or device.
A more traditional relational data model would require significant architecture rework to accommodate most publisher needs and would almost certainly entail severe performance/scale trade-offs.
From a capability perspective, the breadth of our platform is unique. We meet the end-to-end needs Audience Data Control needs for many of the Internet's biggest names, ensuring consumer web data protection; supporting core audience data management and segmentation; and addressing a diverse mix of consumer web data applications.
At every turn, Krux’s cloud-based infrastructure helps websites capture, control, and connect consumer data signatures across screens and sources. With the Krux platform, companies put that data to work delivering web experiences that are cooler, safer, faster, and smarter.
The power of our forecasting and inference capabilities sets our platform apart. Our inference engine enables robust audience analytics, allowing a publisher to explore, expose, and exploit marketing opportunities hidden within their data. Leveraging our team's extensive experience in media asset management, we have built a world-class engine for forecasting audience populations and overlapping segment capacities. This capability is critical to effective application of consumer data in targeting and enhancing web experiences.
Further, our platform has been architected with a broader range of use cases in mind. We are focused on providing core infrastructure to enhance not just advertising, but content and commerce experiences as well. For example, we can make segment information available to other online systems such as CMS and offline systems used for circulation and subscription marketing. In fact, our SuperTag product is already being used to deliver targeted content, drawing directly on audience segments created and managed within our platform.
Ultimately, our platform turns analysis into action to help large and small websites drive more valuable advertising, more relevant content, and more effective commerce.
To learn more about our cloud-based web data solutions, check out What We Do.