it's time for an upgrade.

Krux helps websites safeguard, manage, and make responsible use of the consumer data they collect. Our platform delivers intelligent cloud-based services for protecting, connecting, and monetizing consumer data signatures across multiples devices, sources, and formats. Websites benefit by improving revenue from content, commerce, and advertising and by enhancing their control over precious consumer data. Consumers, who are Krux’s ‘true north,’ benefit because our infrastructure works at every turn to preserve privacy and to deliver more relevant, meaningful experiences.

Krux doesn’t buy, sell, or trade audience data in any way. Krux doesn’t sell ads. Krux doesn’t run an exchange or marketplace of any kind. Krux just does data.

In the same way ad servers in the mid nineties unleashed digital advertising at scale, a new approach to harnessing HTTP and audience data is needed to energize the next wave of digital advertising and interactive consumer experiences.  Today, only a few players can afford to invest in massively scalable systems for capturing and managing consumer data. Their principal objective is, of course, to optimize their own revenue performance, not that of the publishers and websites participating in their marketplaces.

The web infrastructure available to most digital publishers was architected to count pages and deliver ads. It does not help publishers protect their data from an increasing array of market middleman and brokers seeking to skim and steal their audience data. It does not give them the tools to capture raw audience data, combine it with diverse datasets, and transform it into actionable segments of value to marketers and advertisers. It does not give them a controlled gateway for provisioning and connecting data across first party campaigns and third party channels, or for managing the mess of tags required to interoperate in an increasingly complicated ecosystem. It does not give them methods or tools for optimizing revenue from data. It’s time for an upgrade.

• With Krux, digital publishers and website operators can effectively compete in the data game and unlock new revenue from data.
• With Krux, advertisers gain access to audiences at scale, on terms that are safe for consumers and sensible to publishers.
• With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day.

To learn more about our end-to-end data managment platform for publishers and website operators, check out What We Do.