the big idea
consumer data flow, responsibly
What we believe. Krux was founded with the conviction that real-time consumer data, responsibly collected and managed, will one day oxygenate not just advertising, but also content, commerce, collaboration, teaching, healing, inventing, building, negotiating, and learning.
The Internet's first wave centered on the flow of bits, bytes, keywords, texts, email, and digital content of all kinds.
The next wave is about knowledge and discovery, energized by intelligent, always-on services that make sense of the flood of data flowing across IP-enabled devices.
Krux is building a pervasive power grid for the internet that intelligently, safely connects consumer web data on a just-in-time basis to events, places, and devices where it can drive more productive, valuable experiences for users.