Tag Proliferation and Its Implications for Web Performance

November 17, 2011 - Krux Digital

With Krux's latest research report, we set out to explore tagging dynamics across the web.  This report shares our perspective on the role tags play across today’s consumer web and detailed analysis of tag proliferation and its implications for web performance and data security.

If the web is a human body,...
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2011 Krux CIDM White Paper

July 18, 2011 - Krux Digital

The Consumer Internet Data Management Imperative

All new technologies begin with some small swirl of new possibility, and Consumer Internet Data Management (CIDM) is no different. While it traces its origins back to the simple beginnings of behavioral advertising, CIDM is now emerging as a durable new layer in the web architecture stack.

In today’s...
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2011 Krux Consumer Survey

March 09, 2011 - Krux Digital

Krux Digital recently conducted a survey of US consumers.  This survey was performed to gain a better understanding of consumer perspectives on Internet privacy, specifically:

the way websites and marketer track consumers' online activity

the use of user data to target content, commerce, and advertising experiences

the actions users take in managing...
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2010 Cross Industry Study

October 19, 2010 - Krux Digital

Online advertising is the revenue engine powering hundreds of thousands of websites. To earn revenue from the audiences they attract, website publishers make ad slots on their pages available to third parties such as networks, advertisers, exchanges, brokers, and measurement services. When a third party gains access to a publisher’s web page or ad slot, usually for...
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