2013 Krux Cross-Industry Study

Krux is proud to present its third-annual Cross-Industry Study (CIS), exploring data collection trends across the web. 

It’s well established that websites that leak data also leak revenue. Web operators face threats from middlemen creating competitive products, increased page latency leading to lower search rankings, and potential end user privacy risks. In this report,...
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2012 Krux Cross-Industry Study

June 12, 2012 - krux

Krux Research Shows 400% Year-Over-Year Growth in Data Collection

Following up to our inaugural Cross Industry Study (CIS), Krux is proud to present CIS 2012. This report revisits our earlier analysis, provides a snapshot of the state of the data collection ecosystem, and highlights key year-over-year tends.

Publishers who leak data leak revenue. They face threats from middlemen who...
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Tag Proliferation and Its Implications for Web Performance

November 17, 2011 - Krux Digital

With Krux's latest research report, we set out to explore tagging dynamics across the web.  This report shares our perspective on the role tags play across today’s consumer web and detailed analysis of tag proliferation and its implications for web performance and data security.

If the web is a human body,...
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2011 Krux CIDM White Paper

July 18, 2011 - Krux Digital

The Consumer Internet Data Management Imperative

All new technologies begin with some small swirl of new possibility, and Consumer Internet Data Management (CIDM) is no different. While it traces its origins back to the simple beginnings of behavioral advertising, CIDM is now emerging as a durable new layer in the web architecture stack.

In today’s...
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2011 Krux Consumer Survey

March 09, 2011 - Krux Digital

Krux Digital recently conducted a survey of US consumers.  This survey was performed to gain a better understanding of consumer perspectives on Internet privacy, specifically:

the way websites and marketer track consumers' online activity

the use of user data to target content, commerce, and advertising experiences

the actions users take in managing...
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2011 Cross Industry Study

January 01, 2011 - Krux Digital

Online advertising is the revenue engine powering hundreds of thousands of websites. To earn revenue from the audiences they attract, website publishers make ad slots on their pages available to third parties such as networks, advertisers, exchanges, brokers, and measurement services. When a third party gains access to a publisher’s web page or ad slot, usually for...
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