Krux is proud to present its third-annual Cross-Industry Study (CIS), exploring data collection trends across the web.
It’s well established that websites that leak data also leak revenue. Web operators face threats from middlemen creating competitive products, increased page latency leading to lower search rankings, and potential end user privacy risks. In this report,...
June 12, 2012 - krux
Krux Research Shows 400% Year-Over-Year Growth in Data Collection
Following up to our inaugural Cross Industry Study (CIS), Krux is proud to present CIS 2012. This report revisits our earlier analysis, provides a snapshot of the state of the data collection ecosystem, and highlights key year-over-year tends.
Publishers who leak data leak revenue. They face threats from middlemen who...
November 17, 2011 - Krux Digital
With Krux's latest research report, we set out to explore tagging dynamics across the web. This report shares our perspective on the role tags play across today’s consumer web and detailed analysis of tag proliferation and its implications for web performance and data security.
If the web is a human body,...
July 18, 2011 - Krux Digital
The Consumer Internet Data Management Imperative
All new technologies begin with some small swirl of new possibility, and Consumer Internet Data Management (CIDM) is no different. While it traces its origins back to the simple beginnings of behavioral advertising, CIDM is now emerging as a durable new layer in the web architecture stack.
March 09, 2011 - Krux Digital
Krux Digital recently conducted a survey of US consumers. This survey was performed to gain a better understanding of consumer perspectives on Internet privacy, specifically:
the way websites and marketer track consumers' online activity
the use of user data to target content, commerce, and advertising experiences
the actions users take in managing...
January 01, 2011 - Krux Digital
Online advertising is the revenue engine powering hundreds of thousands of websites. To earn revenue from the audiences they attract, website publishers make ad slots on their pages available to third parties such as networks, advertisers, exchanges, brokers, and measurement services. When a third party gains access to a publisher’s web page or ad slot, usually for...