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I have received an overwhelming amount of feedback from my last missive.  I heard from friends and colleagues in the publisher space, DSPs, agencies, and technology and service providers.   There were hugs, high fives, bricks, and a few rotten tomatoes – all of it instructive.  Ultimately I’m just glad to see some really smart people thinking about the challenges publishers face in an increasingly buyer-centric industry.

 

The full article can be foun here: http://www.adexchanger.com/considering-digital/data-leakage/

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