Krux Apps: Audience Data Control For Smaller Websites
February 22, 2012 -
Krux Apps delivers right-sized solutions that help anyone with a website deepen user engagement, improve site performance, strengthen web data security, and drive more revenue
San Francisco, February 23, 2012 -- Krux, the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users; and drive more revenue from advertising.
Krux’s cloud-based infrastructure helps websites capture, control, and connect consumer data signatures across screens and sources. With the Krux platform, companies put that data to work delivering web experiences that are cooler, safer, faster, and smarter. With the Krux Apps offering, the company has adapted components of its broader Audience Data Control platform for smaller operators with a focus on friction-free adoption and ease-of-use.
“With the Krux Apps launch, we continue to make good on our promise to help anyone with a website deliver experiences that are more personal, more secure, and more valuable,” stated Tom Chavez, co-founder and CEO of Krux. “Consumer web data challenges are not unique to big digital media players, and with the Krux Apps launch, we’re enabling the broadest possible access to solutions all operators need to survive and thrive.”
The Krux Apps suite provides audience, performance, and revenue optimization tools. The offering builds on the extensive investments in the Krux’s enterprise platform, bringing the efficiency and scalability of cloud-based Audience Data Control to a group of operators that have been underserved in the Big Data revolution.
Krux Apps capabilities reflect the increased focus on web data security and web performance optimization. Krux Apps also helps operators better understand who their users are and what those users need. Most notably, Krux is investing heavily in understanding social dynamics and using that insight to deepen engagement in support of traffic and revenue growth. Krux Apps modules include:
- Krux Data Sentry: Monitor who's skimming site data and its load-time and privacy impact
- Krux SuperTag: Optimize page load time through smarter tag serving
- Krux Optimizer: Grow ad revenue with simple, turnkey optimization
- Krux Site Speed: Understand page performance and how to improve it
- Krux Audience: Understand loyalty, social activity, and demographics to deepen engagement
“We’re a focused niche, our audience data control needs are no less critical than networks,” stated Ben Johnson, CTO of InvestingChannel.com. “What is different, however, is our willingness to go great lengths to serve our clients. With Krux Apps launch, Krux has nailed it, giving us solutions that deliver huge value, far greater than you’d expect given the simple implementation and overall ease-of-use.”
Krux Apps has been in private beta since Q4 2011 with a broad and diverse set of early adopters, including sites such as Memorize.com, TripleChain.net, FashionistaLabs.com, DeQueVa.es, BrainyQuote, and InvestingChannel.com. These early members of the Krux Apps community provided invaluable feedback, fire-testing the technology and shaping the at-launch feature set. Participants in the private beta reported remarkable results:
- Niche content and information websites like Memorize and Fashionista Labs gained new insights from Krux Audience that have catalyzed changes to content and marketing strategies
- A news and information publisher used Krux SuperTag to optimize tag serving and reduced page load by 33%
- BrainyQuote tapped the potential of Krux Optimizer and saw advertising yield improvements of 25%
- TripleChain.net and DeQueVas.es leveraged insights from Data Sentry and Site Speed to understand and respond to the data and performance risks presented by third-party data collectors
Analytics and reporting capabilities of the Krux Apps suite are available at no charge to all who wish to use them, and modules geared towards website management and optimization will be available with a simple, volume-based subscription model. As of February 23, the Krux Apps beta program is open to the public. Companies interested in joining the Krux Apps community can learn more at krux.com.
Founded in 2010, Krux delivers data fabric for the consumer web. The company's platform helps websites capture, control, and connect data across screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Dozens of website operators in the US, Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at krux.com.