HTML5 Highlights Need For Privacy Focus

10.11.2010 - Krux Digital

The NYT ran an excellent piece on the potential impact of HTML5 on data privacy and data piracy. It underscores the need for publishers and marketers alike to take steps now to combat current practices, while also keeping an eye towards how those practices will evolve and grow as HTML5 alters the fabric of the web.

As the NYT points out, publihsers already have their hands full:

A recent spate of class-action lawsuits have accused large media companies like the Fox Entertainment Group and NBC Universal, and technology companies like Clearspring Technologies and Quantcast, of violating users’ privacy by tracking their online activities even after they took steps to prevent that.

Give it a read. It’s exactly the sort of thing that keeps the Krux team up at night and that gets us out of bed in the morning. We’re energized by the opportunity to help the industry prepare for a secure, responsible, and data-driven future.