Doug Weaver on our industry’s complicated relationship with data
10.14.2010 - Krux Digital
Leave it to Doug, one of the most amusing and insightful people in digital media, to simultaneously shape the debate, amuse the masses, and manufacture entirely new industry jargon. I was fortunate enough to be in the audience for his recent moderator stint, hosting a panel on publisher data protection at an industry event. His most recent blog post is quite good, punctuating last week’s lively debate.
Last summer’s seminal Wall Street Journal series on privacy showed far too many publishers unaware of just what they were ingesting. Others buy into the false choice of revenue opportunities versus control of one’s future. But as was spelled out during our panel discussion last week, there is a five-step program for those seeking a healthy, controlled relationship with the world of third party data.