Consternation and Concern Over New EU Privacy Regs
03.10.2011 - Krux Digital
Here is a particularly strong worded response from techCrunch Europe to the looming EU privacy regulations. In essence, they're asking for express consumer notification for just about any cookie event. Wow. That's a lot of notification.
From 25 May, new European laws will dictate that “explicit consent” must be gathered from web users who are being tracked via cookies. That translates into warnings which will put off consumers from EU sites, while US-based startups will be free to continue as they are. How convenient huh.
Although businesses are being urged to work out how they gain ‘consent’ from users, this is bound to cause consternation.
It's clear how at least one EU entrepreneur feels about this:
Nick Halstead, CEO of Tweetmeme and new startup DataSift told me: “It clearly makes UK companies less competitive because sites we build will need to be plastered with warnings – and our competitors will not. It is a well known fact that at each stage of a signup process you lose customers – if you have to have a big warning sign just for a cookie that will remember you for purely convenience so that it keeps you logged in. The user wont read that detail – they will just think your a privacy nightmare and wont sign up.”
Read more here.