Forrester Wave™ Report Names Krux as a DMP Leader
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A Holistic System for Consumer Engagement
Marketing is becoming more complex and distributed across many channels and platforms, and people data is emerging as the single unifying thread. The Krux platform helps unlock the hidden value of this people data, putting it to use delivering more relevance – and thus more value – with every consumer interaction.
The Krux platform is an Intelligent Marketing Hub for marketers, agencies, and media companies who are putting people data to work in delivering more relevant, more valuable marketing, commerce, and content experiences. Marketers are able to orchestrate inspiring user experiences by using tools like programmatic consumer journeys, global delivery management, authenticated delivery and measurement and attribution. Media companies get access to a holistic system for user experience orchestration that combines content and ad management into one system.
Within the Krux platform, there are three primary modules:
- Capture: responsible for gathering data, in batch or real-time, from different sources, devices, screens and channels.
- Analysis: providing tools to analyze that data, using state of the art data processing technologies like Hadoop, Spark and Kafka.
- Activation: directing the data into execution systems to enable personalized user experiences across any channel or device.
Taken together, these three modules serve as the brain at the center of an intelligent marketing and media cloud, making real-time decisions to optimize end-user experiences; deepening consumer and audience engagement; and generating new business value for the enterprises that rely on our platform.
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Guide to People Data Activation
Learn more about the premise and promise of People Data Activation.