Cross-Screen Identity
(Without the Proprietary Hassles)

Cross Device Identity ManagementThe Identity capability of People Data Activation ensures that you recognize your customers regardless of how, when or where they interact with your brand.

Salesforce DMP Identity Management provides the data fabric that ties an individual’s identity across screens and time, without sacrificing privacy and choice. This enables you to serve every unique individual at every step of his/her journey, while building a more intelligent awareness of possible future needs.