Be a Trusted Steward of People Data

Governance helps you guard your people data — and that of your customers and partners — and control where it goes for the ultimate data ownership, privacy and protection.

  • Detection systems monitor data collection for third party services and guard against rogue data collection.
  • Opt-in services allow people to decide what information is collected and used.
  • Built-in, enterprise-class tag management systems provide a secure gateway for controlled access to your audience's data on the web.
  • A policy-driven framework provides precise control over all data sharing.

Taken together, all of these functions enable you to assert full ownership over your data and demonstrate good governance to your customers and partners.