Publishers And The Hidden Costs Of Data Leakage

July 28, 2010 - AdExchanger.com - 0
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Publishers And The Hidden Costs Of Data Leakage

 
I have received an overwhelming amount of feedback from my last missive.  I heard from friends and colleagues in the publisher space, DSPs, agencies, and technology and service providers.   There were hugs, high fives, bricks, and a few rotten tomatoes – all of it instructive.  Ultimately I’m just glad to see some really smart people thinking about the challenges publishers face in an increasingly buyer-centric industry.