Apr 18, 2014 - AdExchanger
AdExchanger features an interview with Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, to discuss what the company offers in terms of linking consumers across devices. The interview gives a very clear view on Krux’s approach to Cross-Device User Identification.
How does Krux identify users across devices?
CHAVEZ: There are two modes: deterministic case...
Apr 14, 2014 - Press Release - PR Newswire
SAN FRANCISCO, NEW YORK, LONDON and SINGAPORE, April 14, 2014 /PRNewswire/ --
Krux (www.krux.com), the global technology leader in cloud-based data management, has opened an office in Singapore and appointed marketing and digital media pioneer Stu Spiteri as managing director, Asia-Pacific, to take advantage of the rapid demand for the company's DMP solution in the region.
Apr 14, 2014 - Press Release - PR Newswire
SAN FRANCISCO, NEW YORK and LONDON, March 18, 2014 /PRNewswire/ -- Krux, the global technology leader in cloud-based data management, has tapped senior product marketing and ad tech veteran Mukund Ramachandran as its vice president of marketing.
Mr. Ramachandran is a hands-on, experienced digital marketing executive with a strong background in product development, driving revenue growth and developing digital advertising solutions for...
Apr 14, 2014 - AdExchanger
AdExchange recently inteviewed New York Times, SVP Ad Products, Michael Zimbalist, on progammatic initiatives at the New York Times. Krux is very excited to be featured in this article as NYT's Data Management Platform (DMP) that helps them manage both their onsite and their offsite data.
Does the Times work with a supply-side platform (SSP)?
Feb 18, 2014 - AdExchanger
Krux Co-Founder and CEO Tom Chavez addresses the “mobile DMP” head on in the AdExchanger Data-Driven Thinking column on Monday, Feb. 17.
"In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct. What happened?
If you’re not living in a log cabin deep in...
Feb 05, 2014 - Press Release - PR Newswire
SAN FRANCISCO, NEW YORK and LONDON, Feb. 5, 2014 /PRNewswire/ -- Krux, the global technology leader in cloud-based data management, blew past its own one billion user record set in December 2013 to reach 1.2 billion unique monthly users in January 2014 including 250 million mobile devices.
Krux is the only company offering a true cross-screen Data Management Platform (DMP) that captures data from any...
Jan 23, 2014 - Press Release
AdAudience strengthens Premium Targeting through technology partnerships with Krux, Yieldlab and Adition – AdAudience offers Programmatic selling for the first time
Munich, 23 January 2014 -- In 2014, AdAudience will significantly expand its technical groundwork for premium ad targeting. As of January, the integration of Krux’s technology will allow AdAudience to fully leverage its data. Alongside Audience Science’s predictive...
Nov 12, 2013 - Press Release
SAN FRANCISCO, NEW YORK and LONDON, Nov. 12, 2013 /PRNewswire/ -- Twenty years into the consumer web and its expansion into all forms of computing - PCs, tablets, mobile and more - the typical consumer online experience is failing to reach its full potential according to data management platform provider Krux (http://www.krux.com).
The enterprise software that currently helps manage...
Oct 31, 2013 - AdExchanger
AdExchange recently inteviewed Wenner Media chief digital officer, David Kang, Michael Persaud, Wenner’s new director of programmatic advertising, and Paul Likins, head of advertising operations to learn more about their digital media strategy and how they are approaching the programmatic private marketplace. Krux is excited to be working with Wenner Media and look forward to seeing their data...
Oct 29, 2013 - AdAge
AdAge features Krux in their new infographic The Marketer's Guide to Big Data Partners published online at http://www.bigdatapartnerguide.com/ and in the AdAge "Data Issue" released on Oct 28, 2013 . The guide provides marketers with the 6 categories they need to evaluate and support in order to acheive their Big Data strategy.
"Online Data Management Platforms ...
Oct 15, 2013 - AdAge
In his recent interview with AdAge, Krux VP of Data Roopak Gupta gives readers the inside scoop on his life-long interest in computer science and the exciting new abilities DMP's are creating for Marketers and Publishers.
Digital Info Is More Than a Game for This Data Technologist
Ad Age: What's the difference between simply showing data and...
Oct 15, 2013 - Adotas
Michael Moreau -- Krux, VP, Solutions shares his industry wide knowledge on data-driven media in a recent article published on ADOTAS.com —
Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for...
Aug 01, 2013 - Press Release
AdzCentral and Krux Announce Strategic Partnership to Manage Data across All Digital Channels
The AdzCentral-Krux partnership combines deep data-management technology, know-how and digital marketing services for distribution in key Asia-Pacific markets. Publishers, advertisers and brand marketers in industries such as travel, telecommunications, finance, automotive and e-commerce will benefit from their combined capabilities.
SINGAPORE, July 31, 2013 – AdzCentral (www.adzcentral.com),...
Jul 24, 2013 - Press Release
Axel Springer Media Impact, Financial Times and Telegraph Media Group Adopt Krux’s Data Management Platform
Krux Opens First International Office in London to Support Rapid Growth
Veteran Online Advertising and Publishing Executive Richard Foster to Lead European Union Team
LONDON, NEW YORK and SAN FRANCISCO, July 24, 2013 – Axel Springer Media Impact, Financial Times and Telegraph Media Group have...
Jul 02, 2013 - MediaPost
Krux CEO Tom Chavez shares his thoughts on the emerging data economy and why Publishers and Marketers are both at risk.
This isn’t just a publisher phenomenon; marketers face the same risks and opportunities. This year’s report featured an expanded scope, going deeper into data collection activity on leading marketer and commerce Web sites....
Jun 26, 2013 - Centro Press Release
The Krux-Centro partnership is built on a mutual appreciation for the industry's highest data management standards and the value of first-party data ownership today and in to the future. We are very proud to see Centro lead the way and set such a great example for web operators everywhere.
The full press release is available on Centro's site...
May 15, 2013 - Press Release
SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - May 14, 2013) - Krux continues to build out its go-to-market and management teams by adding two senior executives -- Michael Moreau as vice president of business development and David Ron as chief financial officer.
The two hires are part of a continuing business expansion fueled by Krux's strong business growth...
May 10, 2013 - Wall Street Journal
Krux is proud to announce the release of its third-annual Cross-Industry Study. As with previous years, our objectives with CIS 2013 are simple: provide a window into the who, what, and how of cross-web data collection; illustrate changes to that activity as the industry continues to become more data-driven and audience-aware; and share insight into the market drivers at play.
May 07, 2013 - Krux
SIGNIFICANT VOLUME OF HIGH-RISK CONSUMER DATA COLLECTION SEEN ACROSS CONTENT,
COMMERCE AND MARKETER WEBSITES ACCORDING TO THIRD ANNUAL KRUX STUDY
SAN FRANCISCO and NEW YORK, May 7, 2013 –Third-party data collection across many leading websites continues at very significant levels while data collection via social media/sharing widgets is growing rapidly according to the third-annual Cross Industry Study (CIS) of web...
Apr 18, 2013 - adexchanger.com
Krux client Spil Games is leading the programmatic pack. We encourage you to check out the recent Q&A in AdExchanger.
Key excert follows.
AE: Do you expect a substantial revenue boost when you start automating your rich media ad sales next month?
SG: That will relieve a lot of pressure when it comes to traffic we're...
Mar 26, 2013 - mediapost.com
Krux's own Dave Smith opines on information asymmetry and unfair markets in today's increasingly data and exchange-driven media ecosystem.
Hedge fund billionaire Raj Rajaratnam went to jail. So did the Gordon Gekko-inspiring 80s icon Ivan Boesky. And then there was Martha Stewart…
Why? Because they were all caught trading...
Mar 19, 2013 - www.adage.com
"(Data) will be a core driver of our business," said Forbes' Mark Howard.
That belief drove Forbes's decision to work with Krux, which (a) system that essentially secures data collected on the Forbes site from being distributed to parties the publisher would rather not have it. The ability to ward off data leakage is "the big reason we were...
Mar 18, 2013 - www.digiday.com
The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers.
Krux is an ad tech company based in San Francisco that helps publishers protect,...
Jan 10, 2013 - www.admonsters.com
This post is aimed at both web site owners who are looking to...
Jan 08, 2013 - press release
Platform Investments Support Clients’ Consumer Data Initiatives Across All Digital Screens and Sources
SAN FRANCISCO and NEW YORK, January 8, 2013 – Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
The company’s client base increased by more than 300 percent in 2012...
Dec 15, 2012 - www.adage.com
Krux is a proud supporter of the IAB's efforts at driving standards and best practices. This is particulalry true when it comes to tag management, a function that sits at the nexus of media sales, web publishing, and data collection and protection. AdAge's Kate Kaye provides an excellent write up of both the IAB's tag...
Dec 15, 2012 - www.latimes.com
Krux's own "geek whisperer" Dave Gullo provides perspective on start-up life, the realities of working remotely, and, well, just how great it is to work at Krux.
Today's job titles are nothing your dad would recognize, and neither are the jobs: try 'geek whisperer,' 'experience curator' and 'entrepreneur in residence.'
December 11, 2012
By Gale Holland, Los Angeles Times ...
Dec 15, 2012 - www.nytimes.com
In addition to being the technology leader in the DMP space, Krux remains the leading voice in web data protection. We encourage you to spend some time with recent NYT coverage of the dramatic changes coming to media buying and selling in this increasingly data-driven industry.
From The New York TImes
November 17, 2012
Your Online Attention, Bought in an...
Nov 14, 2012 - Krux
Local Media Leader Partners with Krux to Grow Revenue through Smarter, More Valuable Advertising
San Francisco, November 13, 2012 – Krux has announced the selection of the Krux data management platform to power GateHouse’s audience data strategy.
GateHouse Media is the preeminent provider of local content and advertising in the small, midsize, and large markets they serve, and Krux...
Nov 05, 2012 - Krux
Collaborative Media Leader Leverages Data to Drive Deeper Consumer Engagement and Better Results for Marketers
San Francisco, November 6, 2012 – Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study (http://bit.ly/KruxWikia) highlighting breakthrough results from some of Wikia’s early efforts. With Krux,...
Oct 15, 2012 - press release
San Francisco, October 16, 2012 – Krux, the technology leader in cloud-based consumer data management solutions, has publicly released Krux PostScribe, an open source solution to one of the most enduring problems on the web: how to make web pages faster. Krux PostScribe represents...
Oct 01, 2012 - press release
Digital Retail Media Leader Partners with Krux to Make Online Retail Experiences More Relevant and Valuable
Tampa and New York, October 2, 2012 –Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new...
Sep 05, 2012 - AdExchanger
Krux' co-founder and CEO provides his perspective on data safe RTB. With the rapid growth of programmatic channels, innovation has outstripped the rules that govern it, leaving operators wanting for the core capabilities required to participate in the media market safely and smartly.
Charting the Path to Direct Sold RTB Advertising
September 5th, 2012 - 12:05 am
Jun 18, 2012 - Press Release
Second Annual Krux Cross-Industry Study Shows the Scale and Complexity of Data Risks Publishers Face
San Francisco, June 19, 2012 – Krux (www.krux.com), the technology leader in cloud-based consumer data solutions, today released its second annual Cross-Industry Study (CIS). The report provides quantitative and qualitative analysis of web data collection activity and highlights key year-over-year trends. Across the...
Jun 06, 2012 - Krux
Nine-year Akamai veteran will oversee global sales and business development
San Francisco and New York, June 6, 2012 – Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Matt Kilmartin to its leadership team, joining as Vice President of Sales. Kilmartin is a seasoned sales leader with a proven track record of driving business...
May 16, 2012 - press release
Centro Brand Exchange Offers Premium Publishers 100 Percent Data Protection and High CPMs
Centro Partners with Krux to Create the Safest Ad Exchange Environment for Quality Publishers and Trusted Brands
May 16, 2012 — Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An...
Mar 07, 2012 - VIDM & Krux
ViDM Turns Publishers’ Audience Data into Gold
~ forms Asia Pacific Partnership with Krux ~
Sydney, March 7, 2012 – ViDM (Ventures in Digital Media), Asia Pacific’s leading digital media and advertising technology solutions company, has today announced an Asia Pacific exclusive partnership with Krux, the cloud-based consumer data solutions company. The partnership offers premium publishers a platform to deliver safer,...
Feb 27, 2012 - Krux
McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.
San Francisco and Miami, February 28, 2012 - Krux (krux.com) the technology leader in cloud-based consumer data solutions, today announced the addition of Gordon McLeod to its executive team, joining as the company’s president.
Mr. McLeod is an experienced...
Feb 24, 2012 - AdExchanger
The State Of Krux: CEO Chavez On Apps, Ecosystem And Moving From Defense To Offense
For the full Q&A on the AdExchanger website, go here.
AdExchanger: From an industry perspective, it seems there's been a lot of churning going on - companies are pivoting, executive shifts. Some companies are getting acquired. What's been your take...
Feb 22, 2012 -
Krux Apps delivers right-sized solutions that help anyone with a website deepen user engagement, improve site performance, strengthen web data security, and drive more revenue
San Francisco, February 23, 2012 -- Krux, the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. ...
Jan 25, 2012 -
KRUX KICKS OFF 2012 WITH GLOBAL EXPANSION, AN ENHANCED PLATFORM, AND SIGNIFICANT GROWTH IN INTERNET REACH
San Francisco, January 25, 2012 -- Krux, the technology leader in cloud-based consumer data solutions, today announced a major new platform release and shared details on its market position coming out of 2011, including considerable gains in audience reach, global expansion, and widespread adoption of its technology. ...
Dec 14, 2011 -
KRUX AND CROWD SCIENCE COLLABORATE TO DELIVER DEEP CONSUMER INSIGHTS AND SEAMLESS TARGETING SOLUTIONS TO PUBLISHERS
Alliance Delivers Comprehensive Solution for Publishers to Control, Energize And Responsibly Monetize Their Consumer Data
New York and San Francisco, December 14, 2011 -- Krux (KruxDigital.com), the technology leader in Audience Data Control solutions, and Crowd Science (CrowdScience.com), the first-party audience measurement and segmentation...
Nov 17, 2011 -
KRUX RELEASES RESEARCH INSIGHTS ON TAG PROLIFERATION AND WEBSITE PERFORMANCE
Study Also Highlights Data Security Risks and Lack of Standards Across the Web
San Francisco, CA, November 17, 2011 -- Krux (KruxDigital.com), the technology leader in audience data control solutions, today released research findings (http://bit.ly/kruxtags) on tag proliferation and its implications for web performance and website data security....
Sep 21, 2011 -
Krux completes latest funding to extend its US leadership position and expand its global footprint
SEPTEMBER 21, 2011 – San Francisco, CA – Krux Digital (kruxdigital.com), the technology leader in consumer internet data management, has raised an additional $11 million in a round led by Accel Partners and IDG Ventures, with early investors participating as well. The company plans to use...
Aug 16, 2011 -
Krux doubles client roster in the first half of 2011, advances key alliances, and sets the market standard
AUGUST 16, 2011 – San Francisco, CA – Krux Digital reported the widespread adoption of its solution suite across a diverse mix of digital publishers and website operators, with its US and European client count growing to twenty-five through the end of Q2 2011. Since...
Jan 20, 2011 - Krux Digital
Krux Digital and PrivacyChoice Bring New Levels of Transparency and Trust to Online Advertising
This technology alliance gives consumers greater choice and publishers greater control over data collection and audience targeting across the web
January 20, 2011 - San Francisco, CA Today, Krux Digital and PrivacyChoice announced an alliance to establish a new approach to preserving and propagating consumer...
Nov 09, 2010 - Krux Digital
Krux Digital Study: Significant Data Skimming Leads to Revenue Loss for Premium Publishers
Third parties initiate 31 percent of all data collection, resulting in annual revenue exposure of at least $850M for premium publishers
SAN FRANCISCO - November 9, 2010 - Krux Digital today released findings from a first-of-its-kind study that uncovered the immense scope and scale of data skimming and data...
Oct 06, 2010 - Krux Digital
Msnbc.com's choice of the Krux platform reflects an industry focused on the responsible management of consumer data signatures
SAN FRANCISCO - October 6, 2010 - Krux Digital, the provider of technology to safeguard, manage and make responsible use of consumer data signatures, today announced msnbc.com as its latest customer. Msnbc.com is a key beta partner for...
Aug 16, 2010 - AdExchanger.com
Krux Digital Ready To Establish New Rules For Data Usage Says Founder Chavez
AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms?
The full article can be found here: http://www.adexchanger.com/yield-management-tools/krux-digital/
Aug 15, 2010 - BizReport
Krux platform encourages responsible data collection
August marks the launch of a new publisher platform, intended to help online publisher capture and utilize audience targeting data in a more transparent way. Krux Digital's new publishing platform allows publishers to collect and manage audience data while at the same time protecting the information collected to give consumers and advertisers a...
Aug 11, 2010 - Krux Digital
Krux Digital Empowers Publishers to Responsibly Collect, Manage and Protect Consumer Data
Launch of platform comes at crossroads in online advertising industry as public demands the safeguard of their data; legislation looms
NEW YORK - August 11, 2010-Krux Digital today announced the launch of their publisher platform designed to arm digital publishers and website operators with a platform...
Jul 28, 2010 - AdExchanger.com
Publishers And The Hidden Costs Of Data Leakage
I have received an overwhelming amount of feedback from my last missive. I heard from friends and colleagues in the publisher space, DSPs, agencies, and technology and service providers. There were hugs, high fives, bricks, and a few rotten tomatoes – all of it instructive. Ultimately I&rsquo...
Jul 01, 2010 - AdExchanger.com
Data: Deja Vu All Over Again?
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco. He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group.
I’d like to take...