WSJ Reports on Krux Research
Krux is proud to announce the release of its third-annual Cross-Industry Study. As with previous years, our objectives with CIS 2013 are simple: provide a window into the who, what, and how of cross-web data collection; illustrate changes to that activity as the industry continues to become more data-driven and audience-aware; and share insight into the market drivers at play.
We are also happy to share that CIS 2013 is the subject of an article in the May 7 Wall Street Journal. An excerpt is included bleow, and we encourage you to read the full article. (Note: WSJ subscription may be required.)
The average visit to one of the 50 most popular sites in the U.S. resulted in 42 instances of data collection in March, down from 50 instances about a year earlier, according to a new study by Krux Digital Inc., a company that helps monitor tracking technologies. When Krux conducted its first study in November 2010, data was collected only 10 times on the average page.
The latest reversal could reflect a move by website publishers to take control of data about their own users, rather than allowing many third-party companies to gather information while providing ads on other services. Website owners "are making sure that if somebody is going to make money on their users, they are going to be part of the equation rather than being cut out," said Susan Bidel, a senior analyst at Forrester Research.