The New York Times To Loosen RTB Restrictions, Expand Programmatic Initiatives
AdExchange recently inteviewed New York Times, SVP Ad Products, Michael Zimbalist, on progammatic initiatives at the New York Times. Krux is very excited to be featured in this article as NYT's Data Management Platform (DMP) that helps them manage both their onsite and their offsite data.
Does the Times work with a supply-side platform (SSP)?
At present, we do not. But we’re again looking to expand our programmatic presence. So there are conversations we’re initiating with many different partners in this space as we start to expand. We work with Krux as a data-management platform (DMP) and we have used them both onsite and as a DMP for offsite as well.
To read the article in full, go to http://www.adexchanger.com/publishers/the-new-york-times-to-loosen-rtb-restrictions-expand-programmatic-initiatives/