Rakuten Marketing Activates Data with Krux to Improve Consumer Experiences


Rakuten Marketing, the global leader in omnichannel marketing and a division of Rakuten, Inc., today announced it will leverage Krux's next-generation data management platform (DMP) to improve the accessibility of Rakuten's rich consumer data for more personalized omnichannel marketing. Harnessing data aligns with Rakuten Marketing's commitment to drive more meaningful experiences for consumers, as it enhances advertisers' marketing strategies with real-time actionable insights that drive better performance.

Tokyo-based Rakuten is one of the world's largest Internet services companies. With a diverse group of more than 50 subsidiaries across commerce and content providers, Rakuten is uniquely positioned with data that, through Rakuten Marketing and Krux DMP, benefits both advertisers and publishers.  Advertisers get smarter targeting, audience modeling and user segmentation –– all in real time. Publishers, in turn, increase the value of their inventory by demonstrating a better understanding of their audience to advertisers. Rakuten Marketing can also work with Krux and its advertisers to create sophisticated user profiles via the transactions tracked through their existing campaigns.

Krux is the only DMP in the market that delivers the total view, recall and capture of 100 percent of people data across all systems and silos in real time. Krux DMP unifies people data from several of Rakuten's business sources and properties––including mobile apps––and activates the data across multiple channels for targeted marketing campaigns that are personalized and delivered at the right time and in real time.

The partnership with Krux advances Rakuten Marketing's vision of creating advertising strategies designed to enhance the consumer's experience. Making the most of Rakuten's anonymized consumer data to improve personalization gives consumers a more meaningful relationship with the brands they care about with content that's more relevant and streamlined across all their online and offline brand interactions.

"Our mission is to empower advertisers to engage consumers with more connected, more relevant and more impactful experiences – what we call the omni experience," said Rakuten Marketing, Inc. CEO, Tony Zito. "Leveraging rich consumer data across Rakuten plays a big role in making that mission a reality. Krux is a best-in-class partner for its global leadership in data management and its track record of delivering demonstrative marketing ROI."

Rakuten's global TV and video streaming service, Viki, is already benefiting from the partnership with Krux. Viki is leveraging Krux DMP to deliver personalized cross-device content and advertising experiences in real time. It's also using Krux's Audience Management solution to target new people who look similar to their most engaged segments.

"We admire Rakuten's global ambitions and efforts, and we're thrilled to be the decision system powering Rakuten Marketing's customer experiences across their marketing channels," said Krux CEO Tom Chavez. "Krux and Rakuten Marketing share the vision of finding ways to make marketing more effective, and we look forward to partnering together to deliver on that vision."

About Rakuten Marketing

Rakuten Marketing is a global leader in omnichannel marketing and driving the omni experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. Rakuten Marketing's omnichannel services include Rakuten Affiliate Network (formerly Rakuten LinkShare), a top-ranked affiliate marketing service, creating profitable and innovative partnerships; Rakuten Display (formerly MediaForge), enabling one-to-one marketing across devices through precise targeting, custom dynamic creative, and engagement measurement; Rakuten Attribution (formerly DC Storm), measurement and attribution solutions that allow marketers to uncover the true performance of their campaigns with an unbiased, transparent view into each media channel; and Rakuten Search, a full service paid search agency that specializes in boosting sales and brand authority across devices.

Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://www.rakutenmarketing.com.

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About Krux

Krux helps companies deliver personalized commerce media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over 2.3 billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.