NYT on the data-driven media marketplace


In addition to being the technology leader in the DMP space, Krux remains the leading voice in web data protection.  We encourage you to spend some time with recent NYT coverage of the dramatic changes coming to media buying and selling in this increasingly data-driven industry. 

From The New York TImes

November 17, 2012
Your Online Attention, Bought in an Instant
By NATASHA SINGER

YOU can be sold in seconds.

No, wait: make that milliseconds.

The odds are that access to you — or at least the online you — is being bought and sold in less than the blink of an eye. On the Web, powerful algorithms are sizing you up, based on myriad data points: what you Google, the sites you visit, the ads you click. Then, in real time, the chance to show you an ad is auctioned to the highest bidder.

Not that you’d know it. These days in the hyperkinetic world of digital advertising, all of this happens automatically, and imperceptibly, to most consumers.

Read more at NYT...