Nikkei Selects Krux to Power its Data Strategy in the Japanese Market
Nikkei’s data strategy will deliver more engaging consumer experiences and greater value for its advertising business
SAN FRANCISCO and TOKYO, January 27, 2016 – Nikkei Inc. announced today it has partnered with Krux, the market-leading data management platform, to deliver improved customer experience and increase the value of its digital advertising business.
Nikkei founded in 1876 based in Tokyo with a daily circulation of more than 3 million, is the largest comprehensive newspaper in the world focused on economic and industrial news. Nikkei attracts a highly educated, high-income audience of great value to leading global marketers.
With Krux, Nikkei will be able to bring together data from many sources to have a holistic view of its audience, including readers’ content preferences, usage patterns, and interactions with its publication. Nikkei will then build audience segments to deliver more valuable and engaging data-driven advertising products and packages to the many brand marketing partners it works with everyday.
Krux helps publishers, marketers, and agencies build better brand experiences and increase revenue from commerce, content, and advertising operations. Krux is the only solution that unifies, synthesizes, and activates data across all screens – from smartphones, PCs, connected TVs, gaming consoles, to wearable devices. The result is a complete, real-time view of user behavior, empowering enterprises to deliver the right experience to the right screen at the right moment across multiple media and content channels.
“Nikkei is a leading global publication, and its data is one of the company’s most valuable assets,” said Masahiro Kano, country manager, Krux Japan. “Leveraging the power and flexibility of the Krux enterprise platform, Nikkei will be able to deliver more engaging experiences to its users, drive greater value for its marketing partners, and create new data-driven revenue streams.”
Nikkei's corporate creed is, "Contribute to the peaceful and democratic development of the Japanese economy, the basis of people's livelihoods, by providing fair and impartial news." As a media organization, Nikkei Inc.'s corporate philosophy is based on unbiased, comprehensive journalism of quality and reliability from a global viewpoint. Newspaper publishing is Nikkei's core business. Total print and digital subscribers of the Nikkei reach over 3 million, plus more for its three specialized papers, Nikkei Business Daily, Nikkei MJ (Marketing Journal), Nikkei Veritas (financial weekly). The Nikkei is known as the must-read paper for Japanese professionals with extensive coverage of Japan's economy, industry and markets. However, Nikkei's business is not limited to newspaper printing. With more than 40 affiliated companies, the group business includes publishing, broadcasting, events, database services and index business.
Krux helps companies worldwide deliver more valuable, more personalized marketing, media, and commerce experiences. Krux’s cloud-based data platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analysing the data to understand each individual's preferences; and activating the data across any delivery channel. Monthly, Krux interacts with 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is a venture-backed company headquartered in San Francisco with ten offices across five continents. Krux clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on Facebook, Twitter, and LinkedIn.