Msnbc.com Uses Krux Digital’s Data Sentry Solution to Help Protect Privacy and Thwart Data Piracy


Msnbc.com's choice of the Krux platform reflects an industry focused on the responsible management of consumer data signatures

 
 
SAN FRANCISCO - October 6, 2010 - Krux Digital, the provider of technology to safeguard, manage and make responsible use of consumer data signatures, today announced msnbc.com as its latest customer. Msnbc.com is a key beta partner for Krux Data Sentry, the first available module of the broader Krux data management platform. Data Sentry provides digital media publishers with actionable insights and greater control over the activities of companies that collect valuable profile and behavioral information about their audiences. Msnbc.com's choice of Krux reflects an industry focused on encouraging responsible business practices and combating the potentially unauthorized or unintended data collection activities pervasive across the Internet today.
 
Online publishers frequently suffer from the potentially unauthorized or unintended collection of consumer data signatures across their websites by third party companies. This data may then be used to target consumers elsewhere on the web, potentially without regard for privacy protection, data ownership or the fair exchange of value. To date, there has been no reliable mechanism by which the publisher can detect, monitor or prevent the unauthorized collection of consumer data. As Krux's first platform module, Data Sentry represents the only solution of its kind purpose-built to combat these practices, ensuring that this activity is no longer beyond the publisher's control or outside of their line of sight.
 
"Msnbc.com is dedicated to providing a more secure environment for consumers," said Charlie Tillinghast, president of msnbc.com. "We believe that a healthy, vibrant digital media industry depends on intelligent, responsible data flow. Krux Digital provides a new class of technology services to help protect media data assets and, more importantly, to honor the trust that exists between publishers and their audiences."
 
Publishers and consumers alike seek ways to ensure that all parties are operating in the plain light of day. Msnbc.com is at the forefront, identifying and partnering with companies that share their dedication to protecting consumers. Krux Digital has responded to this market need, developing a comprehensive platform to help websites safeguard, manage and make responsible use of consumer data signatures across multiple sources, formats and devices.
 
"We are honored to be working with Charlie and the team at msnbc.com to define the new rules of play for digital media's data-driven future," said Tom Chavez, co-founder and CEO of Krux Digital. "It is in this spirit that we chose to release the Data Sentry module first, as the protection of consumer digital signatures is, without doubt, the most acute imperative for publishers today."
 
About Krux Digital:
 
Krux Digital, founded in early 2010, gives websites a platform to safeguard, manage, and make responsible use of consumer data signatures across multiple sources, formats, and devices. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Many digital media publishers are adopting Krux technology, including companies such as Forbes.com and msnbc.com. Find out more at www.kruxdigital.com.
 
Press Contact:
Ben Crain
ben@kruxdigital.com or press@kruxdigital.com