Marketers Beware: ‘Data Leakage’ On The Web Affects You, Too


Krux CEO Tom Chavez shares his thoughts on the emerging data economy and why Publishers and Marketers are both at risk.

This isn’t just a publisher phenomenon; marketers face the same risks and opportunities.   This year’s report featured an expanded scope, going deeper into data collection activity on leading marketer and commerce Web sites. The findings indicated that commerce and marketer sites experience a similarly high proportion of third-party collection activity that is beyond their control -- 60 percent and 54 percent, respectively. The numbers don’t lie: like publishers, brand marketers are facing steep data collection risks and thus share an equal interest in responsibly safeguarding consumer Web data.

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