Krux Reports Significant Growth in Clients, Revenues, and Market Penetration in 2012
Platform Investments Support Clients’ Consumer Data Initiatives Across All Digital Screens and Sources
SAN FRANCISCO and NEW YORK, January 8, 2013 – Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
The company’s client base increased by more than 300 percent in 2012 including new distribution partners Centro and Triad Retail Media, as well as new clients such as Apartments.com, CafeMom, Gatehouse Media, IDG UK, Meredith, NBC Universal, Network 10 (Australia), The New York Times, News Limited (Australia), Recruit (Japan), Sanoma Media (EU), Snagajob, Spil Games (EU), and Wikia. Revenue rose by more than 400 percent, and the firm’s Internet reach across its client and partner community more than doubled, now exceeding 560 million users worldwide.
“2012 will go down as the year when ‘Big Data’ took root in big media,” said Krux Co-founder and CEO Tom Chavez. “Since our founding, Krux has been advancing the potential of responsible applications of consumer data to transform user experience and accelerate business performance. Over the last year, we’ve seen that potential become real, with companies across the media landscape making strategic investments in the people and technology required to meet their data-driven future head-on.”
Krux provides critical consumer data management infrastructure to global web and mobile operators and is distinct in the DMP space given the breadth and flexibility of its platform. In addition to core data management and audience discovery capabilities, Krux delivers the industry standard in web data protection, and it is also the only DMP provider to offer enterprise-grade tag management as a fully integrated feature within its platform.
“Given the flexibility, scalability, and security of their DMP, Krux was the obvious choice to power audience targeting and data protection for the Centro Brand Exchange,” stated Centro founder and CEO Shawn Riegsecker. “Through our partnership with Krux, we’re able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available.”
In 2012, Krux introduced several platform enhancements including an overhaul of its yield and campaign analytics suite and the open source tag management initiative, Krux PostScribe, allowing for faster, smarter, asynchronous delivery of website ads and content. It also made extensive investments in its mobile capabilities. The new Krux mobile SDK allows comprehensive tracking and targeting within mobile apps environments and provides publishers with a holistic, cross-device data management solution.
Krux is unique as the only truly market-neutral player in the DMP space, unlike many other providers whose primary business is the buying/selling of ads or data, often in competition with the clients they serve. In 2013, the company will continue to invest in data-safe modes for programmatic media transactions, as seen already in its platform’s native real-time buying (RTB) bidding infrastructure.
“Krux’s commitment to market neutrality and data security truly distinguishes it from the competition,” stated CafeMom Executive Vice President Jonathan King. “That commitment, combined with their absolute focus on client success, has made Krux an invaluable partner to CafeMom as we refine our data strategy and grow our traditional and programmatic revenue streams.”
Krux also sets itself apart through its broad market focus as seen in last year’s beta launch of Krux Apps, a suite of right-sized solutions aimed at smaller web operators. Krux Apps helps anyone with a website to improve site performance and user engagement, strengthen web data security, and drive more revenue. Krux recently released a specialized plug-in for the WordPress publishing platform. This plug-in ensures the broadest possible access to the Krux Apps suite, reinforcing the company’s commitment to friction-free adoption and deployment for a class of web operators otherwise overlooked in the ‘Big Data’ revolution. More than 500 websites have already joined the Krux Apps community – above and beyond the company’s considerable penetration of the ‘enterprise’ DMP market.
“With Krux Apps launch, Krux has nailed it,” stated Investing Channel Chief Technology Officer Ben Johnson. “Krux Apps provides smaller web operators with solutions that deliver huge value, far greater than you’d expect given the simple implementation and overall ease-of-use.”
In 2012, Krux made a series of key hires, bolstering its leadership team and bringing decades’ worth of industry experience to bear in creating value for its clients. In February, Krux appointed Gordon McLeod as president, overseeing worldwide sales, marketing, client solutions, and business development activity. Previously, Mr. McLeod helped to shape the digital media industry, most recently at News Corp. serving as president of the Wall Street Journal Digital Network. Krux also tapped Matt Kilmartin to lead sales and business development. Mr. Kilmartin has a diverse background in technology, media, and data solutions, and was a nine-year veteran of Akamai, most recently leading all sales and account management for its Advertising Decision Solutions business unit.
“Krux represents the nexus between a new class of web data infrastructure and new modes of digital advertising, content, and commerce,” said Mr. McLeod. “Drawing on the passion and hard work of the Krux team and the vision and commitment of our valued clients, I am proud to play a role in charting this new media frontier.”
Founded in 2010, Krux delivers data fabric for the consumer web. Krux’s data management platform helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, Gatehouse Media, Apartments.com, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
Emily Simmons/Henry Feintuch
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