Krux Platform Encourages Responsible Data Collection


Krux platform encourages responsible data collection

August marks the launch of a new publisher platform, intended to help online publisher capture and utilize audience targeting data in a more transparent way. Krux Digital's new publishing platform allows publishers to collect and manage audience data while at the same time protecting the information collected to give consumers and advertisers a kind of security blanket.

 

The full article can be found here: http://www.bizreport.com/2010/08/krux-platform-encourages-responsible-data-collection.html#