Krux Digital Emerges as a Leading Force in Digital Media Consumer Data Solutions
Krux doubles client roster in the first half of 2011, advances key alliances, and sets the market standard
AUGUST 16, 2011 – San Francisco, CA – Krux Digital reported the widespread adoption of its solution suite across a diverse mix of digital publishers and website operators, with its US and European client count growing to twenty-five through the end of Q2 2011. Since January, Krux more than doubled its client roster, including broad reach media companies such as Reuters, IDG, and IPC Media and niche and vertical-specific operators such as Salary.com, Univision, Spartz Media, and Grooveshark.
Krux has also recently formed an alliance with Acceleration (acceleration.biz), a leading consulting and systems integration firm in the marketing technology space in the US and Europe. "We're thrilled to be working with the Krux team to help solve the very significant data management challenges publishers currently face," says Stephan Pretorius, president of Acceleration. "From our experience in the market, it's clear that Krux leads in solution breadth and technical foundation, and they are completely unencumbered by legacy business models. Their strong vision for the protection, management, and monetization of publisher data reflects skills that all publishers will need to master to survive in the shifting digital advertising landscape."
Since Krux’s public launch in August 2010, the company has gained significant market traction and delivered a comprehensive Consumer Internet Data Management (CIDM) platform. Through the adoption and deployment of Krux CIDM, digital publishers and website operators are able to protect, manage, and responsibly monetize consumer data signatures across multiple devices types, sources, and formats. More than twenty-five leading publishers and website operators have joined its client roster. Krux distinguishes itself from the many adjacent ‘DMP’ providers by offering its clients a scalable consumer data platform while also adhering to a strict market-neutral posture.
As Krux co-Founder and CEO Tom Chavez explained, “Our core objective is to help our clients catalyze new revenue from the responsible, intelligent application of consumer data to improve advertising, content, and commerce experiences. We’re humbled by the roster of clients who have chosen to partner with us in meeting the demands of the increasingly data-driven, consumer-led web ecosystem.” Mr. Chavez continued, “Other solution providers gross up revenues by building business models that compete with the companies they are supposed to be supporting. Enabling others’ business is our business. We sleep well at night knowing we’ll never find ourselves at cross purposes with our customers and partners.”
Krux’s CIDM platform has been well received by a broad spectrum of digital publishers and website operators. Krux arms those companies with the technology and expertise needed to effectively compete in the data game. Krux solutions deliver improved website data security; faster pages and richer consumer experiences; analytic intelligence to understand and measure which audiences drive highest engagement and revenue; and the infrastructure to improve revenue from content, commerce, and advertising.
About Krux Digital:
Krux Digital, Inc., founded in early 2010, gives websites a platform to safeguard, manage, and make responsible use of consumer data signatures across multiple devices, sources, and formats. With Krux, websites become more secure, more intelligent conduits of consumer interests, behaviors, and intent. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. More than twenty leading publishers and website operators in the US and Europe have adopted Krux technology, including companies such as Thomson Reuters, IDG, IPC Media, and Salary.com. Find out more at www.kruxdigital.com.
Ben Crain, for Krux Digital