Krux Appoints Kellogg Veteran Jon Suarez-Davis as Chief Marketing & Strategy Officer
Suarez-Davis to Elevate the Krux Brand and Accelerate Growth Across Key Customer Segments
Krux, which empowers brands to connect more effectively with people through the power of data, today announced the appointment of Jon Suarez-Davis (JSD) as the company's Chief Marketing and Strategy Officer.
Suarez-Davis will be responsible for global marketing communications and brand-building initiatives designed to elevate the Krux brand and accelerate growth across key customer segments. In addition, he will help guide marketplace strategy and enhance internal marketing capabilities. He will report directly to Krux's founder and CEO, Tom Chavez.
"Since we formed Krux in 2010, the world's most elite brands have used our platform to deliver better content, commerce and marketing experiences. The time is now right for us to enhance our marketing leadership in order to drive the next phase of Krux's growth," Chavez said. "JSD understands that big ideas drive big results, and we are incredibly excited to unleash his talents for Krux."
Suarez-Davis joins Krux after six years at the Kellogg Company, where he was Vice President of Global Media & Digital Strategy. There, he was responsible for elevating the strategic planning and investment approach for all paid media, as well as for building digital marketing capabilities and best-practices across paid, owned and earned channels worldwide. He also led an internal center-of-excellence team focused on building integrated marketing services capabilities and external partnerships to enhance the effectiveness of the company's marketing investment.
"In a highly dynamic and increasingly fragmented media environment, marketers are challenged to find news ways of building and sustaining consumer-brand relationships that drive business growth. The Krux Data Management Platform enables marketers, publishers and agencies to unlock rich consumer insights and deliver meaningful brand experiences that create demand and generate business results," Suarez-Davis stated. "More so than ever, marketers and publishers must evolve beyond a transactional relationship and use data-creativity to inspire brand ideas and effective communication plans. My goal is to accelerate this evolution and I believe Krux has the right Data Management Platform and expertise to help marketers and publishers co-create effective consumer engagement solutions."
Before his career at Kellogg, Suarez-Davis was SVP of Digital Strategy and Planning at Leo Burnett/Starcom where he was a member of the leadership team responsible for the global Kellogg account. Prior to that, Suarez-Davis played a leadership role in building Biggs|Gilmore -- now VML -- into one of the most awarded and recognized digital agencies in North America. As VP of Digital Strategy, he led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg. Jon Suarez-Davis began his career at A. Eicoff & Co., a division of Ogilvy & Mather, in direct marketing media and account management roles.
Suarez-Davis was honored by The Internationalist as a 2014 Internationalist of the Year, and he is member of the Mobile Marketing Association board of directors and serves on the Brand Innovators advisory board. He is also a frequent speaker at industry events such as the ANA, IAB and SXSW, and recently co-chaired the judges panel at the Festival of Media Global.
He received his B.A. in Communications Studies from Northwestern University and a certification in Interactive and Direct Marketing from DePaul University.
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over 2.3 billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.