Krux Announces Integration With Salesforce Marketing Cloud to Deliver Journey-Based Advertising at Scale
Integration Empowers Brands to Engage the Known and Unknown Customer Across All Screens, Devices and Channels
Krux, which helps brands reach people more effectively with the power of data, today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering companies to align advertising, sales, service and marketing in a whole new way.
"With Active Audiences and Krux, marketers can personalize digital engagement and orchestrate more effective advertising campaigns at every touchpoint along the customer journey," said Krux CEO and Founder Tom Chavez. "By seeing and securely connecting with their audiences across Krux's base of 2.3B monthly uniques and 600 million mobile devices, Salesforce customers dramatically increase the ability to strengthen and expand relationships with known customers, as well as identify valuable prospects within the larger marketplace."
Active Audiences from the Salesforce Marketing Cloud is the industry's first journey-based advertising platform. With Active Audiences, marketers can act on a single view of the customer across all of the places they run ads -- web, social, mobile, apps, video. Marketers can now create highly relevant customer journeys at scale, using advertising orchestrated alongside the rest of their marketing. The platform integrates with Facebook, Twitter and leading digital media technology partners to enable marketers to shape their digital advertising based on a customer's entire experience with their brand.
Krux is a next-generation data management platform (DMP) that unifies, analyzes and activates cross-screen people data in real time. Krux is a pure technology platform, with no conflicting business interests. With Krux DMP, marketers can zero in on their customers and connect with people more efficiently on any device, across any channel, at the right moment, the right number of times. Today, Krux interacts with over 2.3 billion devices and browsers, representing more than 700 million people globally. That's the power of People Data Activation.
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Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over 2.3 billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.