iflix Revolutionising “Go-To-Market” for Southeast Asia’s Hottest New Internet TV Service


iflix, Southeast Asia’s leading Internet TV service, offering subscribers unlimited access to thousands of hours of entertainment for a low monthly price, today announced key details of its revolutionary ‘Go-to-Market’ strategy focusing on customer service through digital leadership, data analytics, and customization. This innovative approach underpinned by the Company’s leading-edge technology is the first of its kind in the region.

iflix’s all-encompassing strategy takes a single view of consumers, across all offline and online channels. The Company’s programmatic branding and customer acquisition/attribution model seamlessly captures and activates all data, ranging from public relations campaigns and endorsements through to social media activity, gamification, video, mobile and display conversion and CRM feedback.

iflix has brought together global market leaders to create its integrated proprietary marketing stack, incorporating leading technology platforms from DoubleClick, RadiumOne, KRUX and ReFUEL4. The best-of-breed enterprise architecture combined with the Company’s own proprietary software, has produced one of the most sophisticated and effective marketing engines ever deployed in Southeast Asia. Early testing of the platform supports market-best outcomes across all metrics of data gathering, activation and measurement.

Mark Britt, iflix Group CEO said, "We are genuinely committed to having the consumer at the absolute core of everything we do – from content to marketing. We begin by ensuring that we cover all bases; no blind spots in our view of customers across all channels and devices. Further to that, customer advocacy for us is non-negotiable and a lead driver of value from day one. We are additionally speaking to leading publishers across the region about ways in which we can collaborate to grow our subscriber numbers and their revenue in innovative ways.”

"We love partnering with game-changing brands who are attempting to disrupt the status quo and redefine marketing excellence. The reality is also that no single technology company can deliver an all-encompassing customer view and business outcomes at the scale and efficiency that iflix requires. I applaud the creative approach iflix is taking and also the commitment and problem solving skills that the other technology partners bring to the table,” said Kerry McCabe, Managing Director, RadiumOne, Asia Pacific.

"iflix understands that a unified customer view drives significant business benefits for its fabulous entertainment offering. Krux is pleased to be the engine that centralizes and activates iflix’s people data. We look forward to enabling tailored, engaging and relevant experiences to iflix customers,” said Krux Managing Director Asia Pacific Stuart Spiteri.

"Much like the product itself, iflix's digital marketing approach has been extraordinary, across the partners they have assembled. The iflix team has taken an innovative approach to linking every touch point and channel, using the foundation of social and programmatic media, to engage, recruit and retain customers. The targeting and segmentation work along with the creative variations utilised is unique. This understanding of the market will give huge competitive advantage as they scale" said Nick Gibbons, Global Head of Social, ReFUEL4.

As a testament of its commitment, iflix is building dedicated programmatic team at the Company’s headquarters in Kuala Lumpur, Malaysia and is currently seeking new talent who share its vision of data-driven marketing.

Having recently launched in Malaysia and the Philippines, iflix will roll out its world-class service in additional key Southeast Asian markets, including Thailand, Indonesia, and Vietnam throughout 2015, offering consumers more than 11,000 hours of top U.S., Asian regional, and local TV shows and movies. Each subscription will allow users to access the service on five devices, as well as download content to their mobile, tablet, computer, or television set, for viewing anywhere, anytime.

About iflix

iflix is a partnership between highly successful, disruptive local entrepreneurs and Hollywood heavyweights. Catcha Group and Evolution Media Capital have joined together to create an Internet TV service for Southeast Asia that provides access to thousands of hours of top TV shows and movies from all over the world. From Hollywood and Hong Kong, Seoul and Shanghai, Thailand and Tokyo, iflix places the entertainment you want at your fingertips. For one low monthly fee, subscribers to iflix have unlimited access on their mobile phone, laptop, tablet, TV… anywhere, anytime. Let’s play.

About RadiumOne

RadiumOne unlocks the value of sharing, to connect brands with consumers based on their ‘right now’ emotions and passions. http://radiumone.com.au

About ReFUEL4

ReFUEL4 has generated excitement worldwide in the digital media industry. More than 10,000 designers have registered. Global agency networks have tapped the scalable creative resource, enjoying responses to briefs within 48 hours. Using a pay-for-performance model, brands are able to brief the Refuel4's designers, who are remunerated when the ads they design meet or exceed established clickthrough-rates (CTR) on Facebook. Instead of paying designers per ad, or per acceptance, designers are paid when ads exceed established click- through-rates. Clients can measure the efficiency and optimization rate as well as deciding the number of designers' ads that are accepted. Brands can expect rapid responses to briefs, with ad designs submitted in a matter of hours. Brand managers are able to choose ads from their ReFUEL4 dashboards and immediately utilise them via Facebook's ad serve tool, PowerEditor. 

About Krux

Krux helps companies deliver personalized commerce media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers and operating systems. Krux's cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual's preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over 2.3 billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner and Meredith have achieved a 10x return or higher on their investment. Follow Krux on FacebookTwitter, LinkedIn and Google+.