Edmunds.com Revs Up Direct and Programmatic Cross-Device Advertising With Krux’s Data Management Platform
Krux Empowers Top-Ranked Car Shopping Site to Activate Its Data Assets For Audience Targeting, Inventory Expansion, and Content Marketing
SAN FRANCISCO and NEW YORK, February 4, 2015 – Edmunds.com, the premier destination for online car shopping, has selected Krux, the leading platform for People Data Activation, to unify its first-party data and deliver audience-driven advertising across multiple devices.
Krux’s Real-Time No Limits data management platform (DMP) helps publishers, marketers, and agencies build better brand experiences and increase revenue from commerce, content, and advertising operations. Krux is the only DMP that unifies, synthesizes, and activates data across all screens – from smartphones, PCs, connected TVs, gaming consoles, to wearable devices. The result is a complete, real-time view of user behavior, empowering enterprises to deliver the right experience to the right screen at the right moment across multiple media and content channels.
According to Datalogix, 59 percent of U.S. car shoppers use Edmunds.com, and over half of visits to its website result in a purchase -- which explains why car manufacturers and dealerships prize Edmunds.com inventory so highly. Now, the highest-ranked third-party automotive website is shifting into high gear and preparing for an increasingly data-driven future. After testing programmatic waters in 2014, the company is forging ahead on plans to expand its advertising and content capabilities with Krux. Leveraging the Krux platform, Edmunds.com can harness 100 percent of its data to unlock deep audience insights, power targeting across devices, and manage content personalization across its multi-screen properties.
“Data is the backbone of Edmunds.com, and Krux’s DMP provides complete intelligence on that data,” said Edmunds.com CEO Avi Steinlauf. “With Krux, we can identify audience segments at any level of specificity based on past, real time, and/or predictive data. We now have the ability to deliver highly customized audience packages to automaker and dealership partners and even enable them to overlay their own data.”
Data ownership is another important factor in Edmunds.com’s choice of Krux. “Security is always a priority,” explained Mr. Steinlauf. “Krux’s DMP protects our data and safely connects it to trusted partners.”
Car-shoppers trust Edmunds.com, as evidenced by the site’s 18 million monthly visitors.
“That’s 18 million reasons why Edmunds continues to prioritize and deliver exceptional customer experiences,” said Krux CEO Tom Chavez. “Krux is privileged for the opportunity to contribute by activating highly relevant content—ads, reviews, articles, and offers—tailored to individuals as they navigate through multiple screens and points of engagement.”
Edmunds.com is offering cross-screen customized audience data to select buyers, partners and OEMs by leveraging Krux Link as its exclusive platform. Krux Link enables secure, controlled and transparent data transactions between verified buyers and sellers.
“Krux and Edmunds share the same relentless focus on people and revenue,” said Mr. Chavez. “Together, we’re establishing an entirely new, more meaningful connection between businesses and people.”
About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and email@example.com, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.
Krux is a cloud-based data management company that helps businesses and people interact more productively through smarter, faster, safer flow of people data. With Krux, marketers and publishers are improving revenue and engagement through the delivery of personalized brand experiences. Krux helps companies unify data from multiple sources (web, mobile, CRM, registrations, subscriptions) and activate it across any channel in real-time. Today, Krux reaches two billion browsers and devices worldwide, serves over 20 billion page views and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Its clients include Kellogg's, Warner Brothers, Turner, Meredith, Axel Springer, News Corp, CCI/Dentsu, Washington Post and NBC. Follow Krux on Facebook, Twitter, LinkedIn, and Google+.