Edmunds Launches Data Sales with Krux
Publisher Offers its Premium Automotive Data Via Krux LinK Marketplace to Ensure Control, Transparency, and Security
SAN FRANCISCO and NEW YORK – December 22, 2015 – Krux, the global technology leader in people data management, and Edmunds.com the premier destination for online car shopping have announced a partnership whereby Edmunds.com would make its first party automotive data available to marketers for an exclusive launch on Krux LinK. Edmunds.com already relies on Krux for first-party data management and consumer targeting activity, however this is the first time the company has made its extremely valuable audience data available to marketers as a standalone asset.
According to Datalogix, 59% of U.S. car shoppers use Edmunds.com, and over half of visits to its website result in a purchase. Given its highly targeted contextual environment and strong performance, most of this publisher’s advertising inventory is only sold as part of large annual programs at significant price premiums. Via the new data program, powered by Krux LinK, new marketers will now have greater flexibility and new levels of access in reaching the same valuable Edmunds’ audience.
To take advantage of this premium data offering, interested parties should send inquiries to firstname.lastname@example.org.
“Edmunds.com is excited to partner with Krux in offering access to our data in Krux Link for the first time,” said Paddy Hannon, CTO at Edmunds.com “We see our participation in the program as a natural step in the evolution of an increasingly data-centric strategy, and by launching this initiative with Krux, we have the peace of mind that all data transactions will be among trusted parties and conducted in a transparent and secure fashion.”
Unlike a data exchange, Krux LinK allows buyers and sellers to conduct peer-to-peer data sharing arrangements. In this arrangement, Edmunds.com will make available valuable targeting information about select audience segments to the buying partners of its choice, relying on Krux to ensure that its data is shared only according to the terms agreed upon by all parties. Buyers benefit from accessing Edmunds.com data via Krux LinK, given that they will be assured of the premium quality and sourcing of the data they are using. Most importantly, since Krux is a technology company rather than a principal in the media or data transaction, all parties can be confident that Krux’s incentives are always aligned with their own.
“It is a privilege to be Edmunds.com’s trusted launch partner as they bring their gold-standard consumer data to market for the first time,” said Tom Chavez, CEO and co-founder of Krux. “Since our founding, Krux has been committed to effective data governance, and Edmunds’ choice of Krux LinK is an important validation of that position and the many investments we’ve made fulfilling on that promise.”
At the core of Krux LinK is the company’s unrivalled market connectivity and consumer reach. More than 160 marketers, publishers, and agencies use Krux technology. This provides a robust network through which data and consumer insights can be shared. Further, on a monthly basis, Krux sees more than 3 billion browsers and devices. Against this universe, there are virtually no limits in finding valuable consumer segments and reaching them via any platform, across any channel, and on any device.
For exclusive access to this unprecedented premium data offering, interested parties should send inquiries to email@example.com.
About Edmunds.com, Inc.
Car-shopping website Edmunds.com serves nearly 18 million visitors each month. With Edmunds.com Price Promise®, shoppers can get an instant, upfront price for cars and trucks currently for sale at 10,000 dealer franchises across the U.S. Car shoppers can browse not only inventory listings at Edmunds.com and on its acclaimed apps, but also comprehensive car reviews, shopping tips, photos, videos and feature stories. Named by Maritz Research as one of the most trusted online consumer review sites — and the only automotive site listed in the top ten — Edmunds.com welcomes all car-shopping questions on its free Live Help Line at 1-855-782-4711 and firstname.lastname@example.org, via text at ED411 and on Twitter and Facebook. Based in Santa Monica with a satellite office in downtown Detroit, Edmunds.com can also be found on Pinterest, LinkedIn, Instagram, and Google+ and Flipboard.