Data: Deja Vu All Over Again?


Data: Deja Vu All Over Again?

 
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group.
 
I’d like to take a moment to respond to Tolman Geffs recent query, “Are Publishers &@%$#ed?” (PDF)
 
The short answer is:  Yes, unless they rise up and re-assert control of their data.