Oct 03, 2016 PRESS RELEASE
By Tom Chavez, CEO & Co-Founder
I’m excited to announce that Krux has entered into a definitive agreement to be acquired by Salesforce. We are thrilled to join the Salesforce family upon the close of the transaction and inspired by the possibilities ahead.
With this agreement, we are bringing together Salesforce’s #1 CRM platform with Krux’s category-leading data management platform (DMP), the Intelligent Marketing Hub™. As a part of the Salesforce ecosystem, we...
May 27, 2016 PRESS RELEASE
DSaaS Provides Companies with Scalable Turnkey Data Science Resources
San Francisco – May 26, 2016 – Krux, the leading provider of technology solutions for the Intelligent Marketing Hub, today launched its Data-Science-as-a-Service (DSaaS) offering, an extension to Krux's platform that enables developers, service providers, and data analysts to harness machine learning and data from Krux's cloud to create more valuable insights, services, and applications. Krux CEO & co-founder Tom Chavez unveiled the new offering during his keynote presentation at Data...
May 23, 2016 PRESS RELEASE
Event Highlights Breakthrough Approaches to Delivering Deeper Consumer Engagement
Las Vegas – May 23, 2016 – Krux, the leading data management platform (DMP) this week serves as host to a standing-room only crowd of more than 400 leaders from more than 300 companies at Data Matters 2016. The industry’s premier data summit is drawing attendees from five continents and from every corner of media, marketing, and technology landscape.
Best-selling author Michael Lewis, of The Big Short and Moneyball ...
May 04, 2016 PRESS RELEASE
The integration of Krux’s DMP solution with Salesforce Marketing Cloud data helps brands create and orchestrate relevant customer experiences
San Francisco – May 4, 2016 – Krux, a market-leading data management platform provider (DMP), announced today it has deepened its integration with Salesforce Marketing Cloud by now empowering advertisers to match third-party data with their customer information on their Salesforce instances. Krux has also entered the Salesforce ISV partner program, extending the two companies’ previously announced integration from June 2015.
Apr 07, 2016 PRESS RELEASE
Independent research reveals approximately three quarters of marketers have implemented or plan to deploy1:1 marketing programs
San Francisco – April 7, 2016 –74% of marketers are taking a “best of breed” approach to address their data-driven marketing technology needs, as they draw on components from multiple solutions and technologies, according to report by Forrester Consulting released by Krux, the market-leading provider of cloud-based data infrastructure. By contrast, 23% marketers have chosen to work exclusively with one technology vendor, relying on so-called ...
Jan 27, 2016 PRESS RELEASE
Nikkei’s data strategy will deliver more engaging consumer experiences and greater value for its advertising business
SAN FRANCISCO and TOKYO, January 27, 2016 – Nikkei Inc. announced today it has partnered with Krux, the market-leading data management platform, to deliver improved customer experience and increase the value of its digital advertising business.
Nikkei founded in 1876 based in Tokyo with a daily circulation of more than 3 million, is the largest comprehensive newspaper in the world focused on economic...
Jan 07, 2016 PRESS RELEASE
Company sees widespread adoption of its data platform among major marketers
SAN FRANCISCO – January 7, 2016 – Krux, the industry leading data platform, today released a summary of its 2015 performance, highlighting a doubling of revenue year over year, a rapidly expanding client roster, and widespread adoption of its technology among leading consumer marketers. The significance of this continued market penetration was underscored as independent analyst research recognized its market leadership position in the data management space.
“2015 was a watershed year...
Dec 22, 2015 PRESS RELEASE
Publisher Offers its Premium Automotive Data Via Krux LinK Marketplace to Ensure Control, Transparency, and Security
SAN FRANCISCO and NEW YORK – December 22, 2015 – Krux, the global technology leader in people data management, and Edmunds.com the premier destination for online car shopping have announced a partnership whereby Edmunds.com would make its first party automotive data available to marketers for an exclusive launch on Krux LinK. Edmunds.com already relies on Krux for first-party data management and...
Nov 10, 2015 PRESS RELEASE
Krux Receives Highest Score in Strategy, is Cited for its Agility, Innovation, and Independence
SAN FRANCISCO – November 10, 2015 – Krux (www.krux.com) was recognized today as a Leader among evaluated data management platforms (DMP) in The Forrester Wave™ Data Management Platforms, Q4 2015 report. Krux emerged as one of the vendors that lead the pack and was recognized as “an innovative independent vendor with deep expertise in the DMP space and a real commitment to client-driven customization.”
Nov 05, 2015 PRESS RELEASE
Krux Data Management Platform (DMP) to fuel more sophisticated marketing and create new data-driven revenue streams for the SK brand
SEOUL, (November 5, 2015)
SK Planet, a global platform innovator and a wholly owned subsidiary of SK Telecom, has selected the Krux DMP to unify the company’s data to deliver a more advanced digital media offering. The Krux partnership will enable SK Planet to connect the company’s diverse online commerce platforms in one place providing tailored information...
Nov 03, 2015 PRESS RELEASE
Firms Harness Offline Data to Produce A More Complete View of the Customer
SAN FRANCISCO - (November 3, 2015)
Krux (www.krux.com), the leading cloud-based data management platform (DMP), today announced a partnership with LiveRamp, the market leader in data onboarding and connectivity services. LiveRamp works with marketers to connect their offline data, such as CRM and point-of-sale records, to online environments. The Krux DMP captures and unifies a company’s online and offline data into a single view...
Sep 14, 2015 PRESS RELEASE
Krux Expands European Footprint With Paris and Hamburg Offices
Global DMP Leader Responds to Growing Demand for Data-Driven Advertising, Commerce and Content Solutions in Europe
SAN FRANCISCO, CA--(Marketwired - September 14, 2015)
Newly appointed Country Managers and Client Solutions Managers to provide local expertise and consultancy.
Major step in international expansion following significant business growth in EMEA and APAC regions.
Krux, the leading cloud-based Data Management Platform (DMP), has announced the opening of new office locations in Paris and Hamburg,...
Jun 30, 2015 PRESS RELEASE
Turner Broadcasting is partnering with Epsilon, Krux and Oracle to enable advertisers and their agencies to connect to the Turner Data Cloud (TDC), the company’s advanced data management platform (DMP) originally announced at the company’s Upfront last month. Through these advanced third-party targeting capabilities along with Turner’s own proprietary data sources, TDC will aggregate and analyze first-and third-party data to provide advertisers, agencies and Turner itself more effective methods to reach and engage target...
Jun 25, 2015 PRESS RELEASE
Rakuten Marketing, the global leader in omnichannel marketing and a division of Rakuten, Inc., today announced it will leverage Krux's next-generation data management platform (DMP) to improve the accessibility of Rakuten's rich consumer data for more personalized omnichannel marketing. Harnessing data aligns with Rakuten Marketing's commitment to drive more meaningful experiences for consumers, as it enhances advertisers' marketing strategies with real-time actionable insights that drive better performance.
Tokyo-based Rakuten is one of the world'...
Jun 25, 2015 PRESS RELEASE
iflix, Southeast Asia’s leading Internet TV service, offering subscribers unlimited access to thousands of hours of entertainment for a low monthly price, today announced key details of its revolutionary ‘Go-to-Market’ strategy focusing on customer service through digital leadership, data analytics, and customization. This innovative approach underpinned by the Company’s leading-edge technology is the first of its kind in the region.
iflix’s all-encompassing strategy takes a single view of consumers, across all offline...
Jun 18, 2015 PRESS RELEASE
Suarez-Davis to Elevate the Krux Brand and Accelerate Growth Across Key Customer Segments
Krux, which empowers brands to connect more effectively with people through the power of data, today announced the appointment of Jon Suarez-Davis (JSD) as the company's Chief Marketing and Strategy Officer.
Suarez-Davis will be responsible for global marketing communications and brand-building initiatives designed to elevate the Krux brand and accelerate growth across key customer segments. In addition, he will help guide marketplace strategy and enhance internal...
Jun 17, 2015 PRESS RELEASE
Integration Empowers Brands to Engage the Known and Unknown Customer Across All Screens, Devices and Channels
Krux, which helps brands reach people more effectively with the power of data, today announced it is integrating with the Salesforce Marketing Cloud Active Audiences platform, enabling journey-based advertising at scale and empowering companies to align advertising, sales, service and marketing in a whole new way.
"With Active Audiences and Krux, marketers can personalize digital engagement and orchestrate more effective advertising campaigns at every...
May 28, 2015 PRESS RELEASE
Independent Europe-wide seal confirms data protection compliance of Krux’s technology
Krux has been awarded the ePrivacyseal. The seal is awarded to companies following a thorough technical and legal review to ensure that the companies’ data practices comply with the strict standards established by German federal data protection law and EU privacy regulations.
Krux is a next generation data management platform (DMP) that helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing...
May 06, 2015 PRESS RELEASE
Partnership enables audience-based mobile campaigns in a brand-safe, premium-guaranteed environment for the first time.
NEW YORK, May 6, 2015 /PRNewswire/ -- JUICE Mobile, the leading mobile programmatic direct technology firm, and Krux, the next-gen data management platform (DMP), today announced an industry-first partnership that enriches the inventory within JUICE Mobile's mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. Further, the partnership empowers brands and agencies to execute audience-based mobile campaigns for the first...
Feb 25, 2015 PRESS RELEASE
New Executive Innovators Further Deepen Krux’s Expertise in Data Management and Monetization
SAN FRANCISCO and NEW YORK, February 25, 2015 – On the heels of a strong 2014 performance with record sales momentum and rapid international expansion, Krux announced that Chris O’Hara and Joydip Das have joined the Krux leadership team.
Ad tech veteran Chris O’Hara joins as Krux’s vice president, strategic accounts; and engineering and technology pioneer Joydip Das takes the helm as vice...
Feb 04, 2015 PRESS RELEASE
Krux Empowers Top-Ranked Car Shopping Site to Activate Its Data Assets For Audience Targeting, Inventory Expansion, and Content Marketing
SAN FRANCISCO and NEW YORK, February 4, 2015 – Edmunds.com, the premier destination for online car shopping, has selected Krux, the leading platform for People Data Activation, to unify its first-party data and deliver audience-driven advertising across multiple devices.
Krux’s Real-Time No Limits data management platform (DMP) helps publishers, marketers, and agencies build better brand experiences and increase revenue from...
Jan 28, 2015 PRESS RELEASE
New customers Kellogg and HBO, 250 percent revenue increase, global expansion and $35 million funding mark momentum for Krux’s data management platform
SAN FRANCISCO and NEW YORK, January 28, 2015 – Krux continued to cement its leadership position in the data management market in 2014 with strong sales momentum, international expansion, major marketer adoption and completion of a $35 million funding round.
In a time of unprecedented competition and marketplace complexity, Krux increasingly delivers investment returns averaging 10:1 for leading global marketers, publishers, and...
Nov 26, 2014 PRESS RELEASE
Foxtel has integrated cloud-based data management platform (DMP) technology from data company Krux to move towards fully leveraging its data to better serve its current and future customers.
Following its recent decision to bring all programmatic trading in-house, the integration of the Krux Enterprise Software will allow Foxtel to completely unify and harness the value of its customer data across all of its properties, using this insight to optimise its marketing campaigns.
The unique cross-screen DMP, supported by...
Nov 11, 2014 PRESS RELEASE
Krux, the global technology leader in cloud-based data management, appoints Masahiro Kano as Japan Country Manager
SAN FRANCISCO, NEW YORK and TOKYO, Nov. 11, 2014 /PRNewswire/ -- Krux (www.krux.com), the global technology leader in cloud-based data management, has opened its first company office in Tokyo and has appointed veteran advertising executive Masahiro Kano as its first country manager in Japan.
Mr. Kano will help establish Krux's presence in Japan including building a local staff, leading the company's business...
Sep 29, 2014 PRESS RELEASE
Krux, the global technology leader in cloud-based data management, has announced the appointment of data science authority Yacov Salomon to its growing APAC team.
SYDNEY AND SINGAPORE– 29 September 2014 – Krux, the global technology leader in cloud-based data management, has announced the appointment of data science authority Yacov Salomon to its growing APAC team. Based out of Sydney, Salomon will take on a global data science role for Krux, leading all developments in this area. His addition brings pioneering academic...
Sep 16, 2014 PRESS RELEASE
SAN FRANCISCO and NEW YORK, September 16, 2014 – Krux (http://www.krux.com), a global technology leader in cloud-based data management, has been named to the 2014 AlwaysOn OnMedia Top 100 for being one of the most promising private companies in the Internet media, advertising and commerce sectors.
The OnMedia 100 honors the top emerging companies that are creating new business opportunities in the world of media, advertising, marketing, branding and public relations. Companies are selected based on a set of five criteria:...
Jul 08, 2014 PRESS RELEASE
SAN FRANCISCO and SYDNEY, July 8, 2014 /PRNewswire/ -- Krux (www.krux.com), the global technology leader in cloud-based data management, has opened its first international research and development (R&D) center in Sydney to expand the company's engineering capabilities and address the needs of a 24/7 marketplace.
The new R&D center will be strategically located in Sydney, Australia's hub for high-tech business growth and development. It is Krux's second such facility; the first is based at...
Jun 10, 2014 PRESS RELEASE
KRUX RAISES $35 MILLION IN SERIES B FUNDING TO ACCELERATE INTERNATIONAL EXPANSION OF ITS DATA MANAGEMENT PLATFORM
SAP Ventures Leads Round; Time Warner Investments, Visionnaire Ventures and Temasek Join Existing Investors Accel Partners, IDG Ventures and The Entrepreneurs Fund
SAN FRANCISCO and NEW YORK, June 10, 2014 – Krux (www.krux.com), a global leader in cloud-based data management, has raised $35 million in Series B funding.
The round was led by SAP Ventures and includes three additional prominent new investors ...
Jun 03, 2014 PRESS RELEASE
SAN FRANCISCO and SYDNEY, June 3, 2014 – Krux (www.krux.com), the global technology leader in cloud-based data management, has opened its first company office in Australia and appointed long-time media executive Jo Gaines to leads its growing business there.
As country manager for Australia, Ms. Gaines will lead the company’s business development and marketing efforts. She enjoys 19 years of media expertise including 15 years in digital and new media and is recognized as an accomplished digital media pioneer....
May 23, 2014 PRESS RELEASE
Matt Kilmartin Appointed Chief Revenue Officer; Michael Moreau Takes Chief Solutions Officer and General Manager, Interchange Positions
SAN FRANCISCO and NEW YORK, May 20, 2014-- Two senior members of the Krux (www.krux.com) management team – Matt Kilmartin and Michael Moreau – have been promoted to more critical roles in the cloud-based enterprise software company.
Mr. Kilmartin now assumes the new post of chief revenue officer responsible for all of Krux's sales and business development efforts globally; previously, he...
May 15, 2014 PRESS RELEASE
Martin Jensen, head of Danish Publisher Network (DPN) is interviewed by Adexchanger on their most recent data strategy developments using first-party data in a project with DPN publisher Jobzonen.
Danish Publisher Network Develops Targeted Job Ads - AdExchanger - By Chris Swanicke
Jobzonen, a Danish job-search website, has begun using first-party data to tailor its display ads with listings geared towards “high-value” candidates.
The solution, Track & Trace, is a project of the Danish Publisher Network ...
May 15, 2014 PRESS RELEASE
EContent includes Krux in their recently released selection for Trendsetting Products for 2014.
EContent magazine, a leading authority on digital publishing, media, and marketing, today announced its first annual list of Trendsetting Products. For the first time in its history, EContent's editorial staff put together a list of the tools it feels are addressing the needs of this ever-changing industry.
"As the list of available tools of the digital content trade grows, it becomes more important to differentiate between the...
May 13, 2014 PRESS RELEASE
Krux has been recognized in the May issue of CIO Review has profiled the top 100 most promising Big Data companies for 2014.
Unlike virtually all of its competitors, Krux was founded to serve its clients as a best-in-class data management solutions provider. Krux did not pivot into this space as a former demand-side platform or an ad network. As a result, Krux has substantially more technical horsepower to solve the needs of modern web operators.
Read the May...
Apr 18, 2014 PRESS RELEASE
AdExchanger features an interview with Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, to discuss what the company offers in terms of linking consumers across devices. The interview gives a very clear view on Krux’s approach to Cross-Device User Identification.
How does Krux identify users across devices?
CHAVEZ: There are two modes: deterministic case and the statistical approach. [Ed: Other DMP companies used the adjective “probabilistic.” This is a tomato-tomahto type of...
Apr 14, 2014 PRESS RELEASE
SAN FRANCISCO, NEW YORK, LONDON and SINGAPORE, April 14, 2014 /PRNewswire/ --
Krux (www.krux.com), the global technology leader in cloud-based data management, has opened an office in Singapore and appointed marketing and digital media pioneer Stu Spiteri as managing director, Asia-Pacific, to take advantage of the rapid demand for the company's DMP solution in the region.
Mr. Spiteri has 15 years experience in Asia's digital media industry. He will lead Krux's regional effort with a focus on...
Apr 14, 2014 PRESS RELEASE
AdExchange recently inteviewed New York Times, SVP Ad Products, Michael Zimbalist, on progammatic initiatives at the New York Times. Krux is very excited to be featured in this article as NYT's Data Management Platform (DMP) that helps them manage both their onsite and their offsite data.
Does the Times work with a supply-side platform (SSP)?
At present, we do not. But we’re again looking to expand our programmatic presence. So there are conversations we&rsquo...
Feb 18, 2014 PRESS RELEASE
Krux Co-Founder and CEO Tom Chavez addresses the “mobile DMP” head on in the AdExchanger Data-Driven Thinking column on Monday, Feb. 17.
"In June 1999, a venture called Wingspan Bank launched with a breakthrough idea: Consumers should do their banking online. By September 2000, it was defunct. What happened?
If you’re not living in a log cabin deep in a forest writing a manifesto, you already know what happened. Everyone — consumers, investors and especially banks — quickly came...
Feb 05, 2014 PRESS RELEASE
SAN FRANCISCO, NEW YORK and LONDON, Feb. 5, 2014 /PRNewswire/ -- Krux, the global technology leader in cloud-based data management, blew past its own one billion user record set in December 2013 to reach 1.2 billion unique monthly users in January 2014 including 250 million mobile devices.
Krux is the only company offering a true cross-screen Data Management Platform (DMP) that captures data from any device – smartphones, tablets, desktops, laptops and connected TVs – and makes it actionable in real-time across web and mobile...
Jan 23, 2014 PRESS RELEASE
AdAudience strengthens Premium Targeting through technology partnerships with Krux, Yieldlab and Adition – AdAudience offers Programmatic selling for the first time
Munich, 23 January 2014 -- In 2014, AdAudience will significantly expand its technical groundwork for premium ad targeting. As of January, the integration of Krux’s technology will allow AdAudience to fully leverage its data. Alongside Audience Science’s predictive behavioural targeting solutions, Krux will facilitate external data integration and enable AdAudience to optimize the monetization of its data. AdAudience...
Nov 12, 2013 PRESS RELEASE
SAN FRANCISCO, NEW YORK and LONDON, Nov. 12, 2013 /PRNewswire/ -- Twenty years into the consumer web and its expansion into all forms of computing - PCs, tablets, mobile and more - the typical consumer online experience is failing to reach its full potential according to data management platform provider Krux (www.krux.com).
The enterprise software that currently helps manage consumer web experiences is struggling to keep pace with the vast amounts of data generated on the web. Furthermore, it...
Oct 31, 2013 PRESS RELEASE
AdExchange recently inteviewed Wenner Media chief digital officer, David Kang, Michael Persaud, Wenner’s new director of programmatic advertising, and Paul Likins, head of advertising operations to learn more about their digital media strategy and how they are approaching the programmatic private marketplace. Krux is excited to be working with Wenner Media and look forward to seeing their data strategy goals expand as they harness control on their Audience Data.
How are you looking at and harnessing audience data?
Oct 29, 2013 PRESS RELEASE
AdAge features Krux in their new infographic The Marketer's Guide to Big Data Partners published online at http://www.bigdatapartnerguide.com/ and in the AdAge "Data Issue" released on Oct 28, 2013 . The guide provides marketers with the 6 categories they need to evaluate and support in order to acheive their Big Data strategy.
"Online Data Management Platforms (frequently shortened to DMPs) evolved in response to the huge volume of data being generated in the digital world and...
Oct 15, 2013 PRESS RELEASE
In his recent interview with AdAge, Krux VP of Data Roopak Gupta gives readers the inside scoop on his life-long interest in computer science and the exciting new abilities DMP's are creating for Marketers and Publishers.
Digital Info Is More Than a Game for This Data Technologist
Ad Age: What's the difference between simply showing data and actually helping clients take action on that information?
Mr. Gupta: The key to making data actionable is building application programming...
Oct 15, 2013 PRESS RELEASE
Michael Moreau -- Krux, VP, Solutions shares his industry wide knowledge on data-driven media in a recent article published on ADOTAS.com —
Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website owner’s knowledge), and inherent...
Aug 01, 2013 PRESS RELEASE
AdzCentral and Krux Announce Strategic Partnership to Manage Data across All Digital Channels
The AdzCentral-Krux partnership combines deep data-management technology, know-how and digital marketing services for distribution in key Asia-Pacific markets. Publishers, advertisers and brand marketers in industries such as travel, telecommunications, finance, automotive and e-commerce will benefit from their combined capabilities.
SINGAPORE, July 31, 2013 – AdzCentral (www.adzcentral.com), the Scientific Media Buying™ company, and Krux (www.krux.com), a leading data management solutions provider, announce a new...
Jul 24, 2013 PRESS RELEASE
Axel Springer Media Impact, Financial Times and Telegraph Media Group Adopt Krux’s Data Management Platform
Krux Opens First International Office in London to Support Rapid Growth
Veteran Online Advertising and Publishing Executive Richard Foster to Lead European Union Team
LONDON, NEW YORK and SAN FRANCISCO, July 24, 2013 – Axel Springer Media Impact, Financial Times and Telegraph Media Group have chosen data management platform (DMP) provider, Krux (www.krux.com), to assist with leveraging their first- as well as third-party...
Jul 02, 2013 PRESS RELEASE
Krux CEO Tom Chavez shares his thoughts on the emerging data economy and why Publishers and Marketers are both at risk.
This isn’t just a publisher phenomenon; marketers face the same risks and opportunities. This year’s report featured an expanded scope, going deeper into data collection activity on leading marketer and commerce Web sites. The findings indicated that commerce and marketer sites experience a similarly high proportion of third-party collection activity that is beyond...
Jun 26, 2013 PRESS RELEASE
The Krux-Centro partnership is built on a mutual appreciation for the industry's highest data management standards and the value of first-party data ownership today and in to the future. We are very proud to see Centro lead the way and set such a great example for web operators everywhere.
The full press release is available on Centro's site here
Centro’s core business is streamlining digital media operations between agencies and ad sellers. Through its strong relationships...
May 15, 2013 PRESS RELEASE
SAN FRANCISCO, CA and NEW YORK, NY--(Marketwired - May 14, 2013) - Krux continues to build out its go-to-market and management teams by adding two senior executives -- Michael Moreau as vice president of business development and David Ron as chief financial officer.
The two hires are part of a continuing business expansion fueled by Krux's strong business growth and the increasing dominance of its solutions in the data management platform (DMP) market. Krux is the global technology leader...
May 10, 2013 PRESS RELEASE
Krux is proud to announce the release of its third-annual Cross-Industry Study. As with previous years, our objectives with CIS 2013 are simple: provide a window into the who, what, and how of cross-web data collection; illustrate changes to that activity as the industry continues to become more data-driven and audience-aware; and share insight into the market drivers at play.
We are also happy to share that CIS 2013 is the subject of an article in the May 7 Wall Street Journal....
May 07, 2013 PRESS RELEASE
SIGNIFICANT VOLUME OF HIGH-RISK CONSUMER DATA COLLECTION SEEN ACROSS CONTENT,
COMMERCE AND MARKETER WEBSITES ACCORDING TO THIRD ANNUAL KRUX STUDY
SAN FRANCISCO and NEW YORK, May 7, 2013–Third-party data collection across many leading websites continues at very significant levels while data collection via social media/sharing widgets is growing rapidly according to the third-annual Cross Industry Study (CIS) of web data collection activity from Krux (www.krux.com). The full report is available for download here.
The Krux study...
Apr 18, 2013 PRESS RELEASE
Krux client Spil Games is leading the programmatic pack. We encourage you to check out the recent Q&A in AdExchanger.
Key excert follows.
AE: Do you expect a substantial revenue boost when you start automating your rich media ad sales next month?
SG: That will relieve a lot of pressure when it comes to traffic we're getting in video. The way video buys are being automated by companies like LiveRail, with whom we are working on...
Mar 18, 2013 PRESS RELEASE
The technology world is known for churning out startups focused on the needs of advertisers. Call it the Willie Sutton principle: might as well go to where the money is. But increasingly, the pendulum has swung to startups that cater to the needs of publishers.
Krux is an ad tech company based in San Francisco that helps publishers protect, manage and make money from their audience data. Publishers love and fear data. They love it because it’s...
Jan 08, 2013 PRESS RELEASE
Platform Investments Support Clients’ Consumer Data Initiatives Across All Digital Screens and Sources
SAN FRANCISCO and NEW YORK, January 8, 2013 – Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
The company’s client base increased by more than 300 percent in 2012 including new distribution partners Centro and Triad Retail Media, as well as new clients such as Apartments.com, CafeMom, Gatehouse...
Dec 15, 2012 PRESS RELEASE
In addition to being the technology leader in the DMP space, Krux remains the leading voice in web data protection. We encourage you to spend some time with recent NYT coverage of the dramatic changes coming to media buying and selling in this increasingly data-driven industry.
From The New York TImes
November 17, 2012
Your Online Attention, Bought in an Instant
By NATASHA SINGER
YOU can be sold in seconds.
No, wait: make that milliseconds.
The odds are that access...
Nov 14, 2012 PRESS RELEASE
Local Media Leader Partners with Krux to Grow Revenue through Smarter, More Valuable Advertising
San Francisco, November 13, 2012– Krux has announced the selection of the Krux data management platform to power GateHouse’s audience data strategy.
GateHouse Media is the preeminent provider of local content and advertising in the small, midsize, and large markets they serve, and Krux is the technology leader in cloud-based consumer data management. Together, the two firms will put consumer data to work...
Nov 05, 2012 PRESS RELEASE
Collaborative Media Leader Leverages Data to Drive Deeper Consumer Engagement and Better Results for Marketers
San Francisco, November 6, 2012– Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study (http://bit.ly/KruxWikia) highlighting breakthrough results from some of Wikia’s early efforts. With Krux, Wikia is able to harness the power of their considerable first-party audience and content assets to drive more relevant and...
Oct 15, 2012 PRESS RELEASE
San Francisco, October 16, 2012 – Krux, the technology leader in cloud-based consumer data management solutions, has publicly released Krux PostScribe, an open source solution to one of the most enduring problems on the web: how to make web pages faster. Krux PostScribe represents a revolutionary approach to ‘async document.write,’ overcoming web performance challenges inherent to document.write and its customary...
Oct 01, 2012 PRESS RELEASE
Digital Retail Media Leader Partners with Krux to Make Online Retail Experiences More Relevant and Valuable
Tampa and New York, October 2, 2012–Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new levels of precision and turn those insights into action. With the Krux data management platform, Triad will be able...
Sep 05, 2012 PRESS RELEASE
Krux' co-founder and CEO provides his perspective on data safe RTB. With the rapid growth of programmatic channels, innovation has outstripped the rules that govern it, leaving operators wanting for the core capabilities required to participate in the media market safely and smartly.
Charting the Path to Direct Sold RTB Advertising
September 5th, 2012 - 12:05 am
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in...
Jun 18, 2012 PRESS RELEASE
Second Annual Krux Cross-Industry Study Shows the Scale and Complexity of Data Risks Publishers Face
San Francisco, June 19, 2012 – Krux (www.krux.com), the technology leader in cloud-based consumer data solutions, today released its second annual Cross-Industry Study (CIS). The report provides quantitative and qualitative analysis of web data collection activity and highlights key year-over-year trends. Across the publishers included in the study, Krux observed a 400% increase in the average number of data collection events per page. ...
Jun 06, 2012 PRESS RELEASE
Nine-year Akamai veteran will oversee global sales and business development
San Francisco and New York, June 6, 2012 – Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Matt Kilmartin to its leadership team, joining as Vice President of Sales. Kilmartin is a seasoned sales leader with a proven track record of driving business results and client success. Prior to Krux, he spent nearly 9 years at Akamai Technologies serving in a variety of...
May 16, 2012 PRESS RELEASE
Centro Brand Exchange Offers Premium Publishers 100 Percent Data Protection and High CPMs
Centro Partners with Krux to Create the Safest Ad Exchange Environment for Quality Publishers and Trusted Brands
May 16, 2012 — Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private,...
Mar 07, 2012 PRESS RELEASE
ViDM Turns Publishers’ Audience Data into Gold
~ forms Asia Pacific Partnership with Krux ~
Sydney, March 7, 2012 – ViDM (Ventures in Digital Media), Asia Pacific’s leading digital media and advertising technology solutions company, has today announced an Asia Pacific exclusive partnership with Krux, the cloud-based consumer data solutions company. The partnership offers premium publishers a platform to deliver safer, smarter, cooler, faster web experiences and advertising.
ViDM will offer Krux’s solutions to digital publishers and website operators...
Feb 27, 2012 PRESS RELEASE
McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.
San Francisco and Miami, February 28, 2012- Krux (krux.com) the technology leader in cloud-based consumer data solutions, today announced the addition of Gordon McLeod to its executive team, joining as the company’s president.
Mr. McLeod is an experienced media leader, most recently serving as President of The Wall Street Journal Digital Network where he oversaw worldwide digital product,...
Feb 24, 2012 PRESS RELEASE
The State Of Krux: CEO Chavez On Apps, Ecosystem And Moving From Defense To Offense
For the full Q&A on the AdExchanger website, go here.
AdExchanger: From an industry perspective, it seems there's been a lot of churning going on - companies are pivoting, executive shifts. Some companies are getting acquired. What's been your take on this?
TC: What goes the furthest distance towards explaining all of that churn is the simple reality that there...
Feb 22, 2012 PRESS RELEASE
Krux Apps delivers right-sized solutions that help anyone with a website deepen user engagement, improve site performance, strengthen web data security, and drive more revenue
San Francisco, February 23, 2012 --Krux, the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users;...
Jan 25, 2012 PRESS RELEASE
KRUX KICKS OFF 2012 WITH GLOBAL EXPANSION, AN ENHANCED PLATFORM, AND SIGNIFICANT GROWTH IN INTERNET REACH
San Francisco, January 25, 2012 -- Krux, the technology leader in cloud-based consumer data solutions, today announced a major new platform release and shared details on its market position coming out of 2011, including considerable gains in audience reach, global expansion, and widespread adoption of its technology.
Krux delivers cloud-based infrastructure that enables websites to capture, control, and connect consumer web data across screens and sources....
Dec 14, 2011 PRESS RELEASE
KRUX AND CROWD SCIENCE COLLABORATE TO DELIVER DEEP CONSUMER INSIGHTS AND SEAMLESS TARGETING SOLUTIONS TO PUBLISHERS
Alliance Delivers Comprehensive Solution for Publishers to Control, Energize And Responsibly Monetize Their Consumer Data
New York and San Francisco, December 14, 2011 -- Krux (KruxDigital.com), the technology leader in Audience Data Control solutions, and Crowd Science (CrowdScience.com), the first-party audience measurement and segmentation company, today announced a new technology and services alliance. The two firms will collaborate to enable digital publishers and...
Nov 17, 2011 PRESS RELEASE
KRUX RELEASES RESEARCH INSIGHTS ON TAG PROLIFERATION AND WEBSITE PERFORMANCE
Study Also Highlights Data Security Risks and Lack of Standards Across the Web
San Francisco, CA, November 17, 2011 -- Krux (KruxDigital.com), the technology leader in audience data control solutions, today released research findings (http://bit.ly/kruxtags) on tag proliferation and its implications for web performance and website data security. The report reviews the state of the market, highlighting the business improvement opportunities for website operators and challenging the...
Sep 21, 2011 PRESS RELEASE
Krux completes latest funding to extend its US leadership position and expand its global footprint
SEPTEMBER 21, 2011 – San Francisco, CA – Krux Digital (kruxdigital.com), the technology leader in consumer internet data management, has raised an additional $11 million in a round led by Accel Partners and IDG Ventures, with early investors participating as well. The company plans to use the funds to accelerate its growth, extend its US leadership position, and expand its global footprint. Krux also welcomes...
Aug 16, 2011 PRESS RELEASE
Krux doubles client roster in the first half of 2011, advances key alliances, and sets the market standard
AUGUST 16, 2011 – San Francisco, CA – Krux Digital reported the widespread adoption of its solution suite across a diverse mix of digital publishers and website operators, with its US and European client count growing to twenty-five through the end of Q2 2011. Since January, Krux more than doubled its client roster, including broad reach media companies such as Reuters, IDG, and IPC Media...
Jan 20, 2011 PRESS RELEASE
Krux Digital and PrivacyChoice Bring New Levels of Transparency and Trust to Online Advertising
This technology alliance gives consumers greater choice and publishers greater control over data collection and audience targeting across the web
January 20, 2011 - San Francisco, CA Today, Krux Digital and PrivacyChoice announced an alliance to establish a new approach to preserving and propagating consumer tracking and targeting preferences across the web. Through this collaboration, the two firms give publishers and consumers greater control over...
Nov 09, 2010 PRESS RELEASE
Krux Digital Study: Significant Data Skimming Leads to Revenue Loss for Premium Publishers
Third parties initiate 31 percent of all data collection, resulting in annual revenue exposure of at least $850M for premium publishers
SAN FRANCISCO - November 9, 2010 - Krux Digital today released findings from a first-of-its-kind study that uncovered the immense scope and scale of data skimming and data theft across the advertising-supported digital media landscape. Looking at the top fifty Web sites nationwide, the Krux Digital study found...
Oct 06, 2010 PRESS RELEASE
Msnbc.com's choice of the Krux platform reflects an industry focused on the responsible management of consumer data signatures
SAN FRANCISCO - October 6, 2010 - Krux Digital, the provider of technology to safeguard, manage and make responsible use of consumer data signatures, today announced msnbc.com as its latest customer. Msnbc.com is a key beta partner for Krux Data Sentry, the first available module of the broader Krux data management platform. Data Sentry provides digital media publishers...
Aug 16, 2010 PRESS RELEASE
Krux Digital Ready To Establish New Rules For Data Usage Says Founder Chavez
AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms?
The full article can be found here: http://www.adexchanger.com/yield-management-tools/krux-digital/...
Aug 15, 2010 PRESS RELEASE
Krux platform encourages responsible data collection
August marks the launch of a new publisher platform, intended to help online publisher capture and utilize audience targeting data in a more transparent way. Krux Digital's new publishing platform allows publishers to collect and manage audience data while at the same time protecting the information collected to give consumers and advertisers a kind of security blanket.
The full article can be found here: http://www.bizreport.com/2010/08/krux-platform-encourages-responsible-data-collection.html#...
Aug 11, 2010 PRESS RELEASE
Krux Digital Empowers Publishers to Responsibly Collect, Manage and Protect Consumer Data
Launch of platform comes at crossroads in online advertising industry as public demands the safeguard of their data; legislation looms
NEW YORK - August 11, 2010-Krux Digital today announced the launch of their publisher platform designed to arm digital publishers and website operators with a platform for managing audience data across devices, sources and formats in a responsible and transparent way. As the online advertising industry...
Jul 28, 2010 PRESS RELEASE
Publishers And The Hidden Costs Of Data Leakage
I have received an overwhelming amount of feedback from my last missive. I heard from friends and colleagues in the publisher space, DSPs, agencies, and technology and service providers. There were hugs, high fives, bricks, and a few rotten tomatoes – all of it instructive. Ultimately I’m just glad to see some really smart people thinking about the challenges publishers face in an increasingly buyer-centric industry.
Jul 01, 2010 PRESS RELEASE
Data: Deja Vu All Over Again?
Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco. He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group.
I’d like to take a moment to respond to Tolman Geffs recent query, “Are Publishers &@%$#ed?” (PDF)
The short answer...