Your Customers Are Talking. Are You Hearing Them?
VP Customer Insights and Analytics Brian Kempf has written a piece for Advertisng Age called, Your Customers Are Talking. Are You Hearing Them? The article provides publishers and marketers with some practical advice about how to derive insights from the deluge of people data many of them are now seeing.
Here's an excerpt.
Companies know more about customers now more than ever. But do they really understand their audience?
Most of the time, the answer is no. Organizations are trying. But most haven't learned the biggest skill required in our data-driven world: How to listen to what people tell us about themselves.Read this article on Advertising Age