You Are What You Play: Spotify Expands Data Use
Advertising Age highlighted how Spotify is leveraging Krux’s cross device identity management solution for advertisers.
Here’s an excerpt:
Spotify wants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen. Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay's potato chips, specifically in the Spotify mobile app.Read this article on Advertising Age