With Google Barring DMP Pixels on GDN, Has It Thrown Baby Out With The Bath Water?


But as with many things in life, good intentions can result in unintended consequences. While it’s too early to know for sure, Google’s recent move may fall into that category and create blowback that’s bad for Google. That’s because the policy, if applied inflexibly, ignores the needs of one of Google’s most important constituents: marketers.

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