Why Live Nation Thinks Programmatic Can Take Over The Concert And Festival Scene

A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform...That direct access could come in the form of Live Nation’s digital signage, working with Krux as its conduit to the programmatic ad serving, or its apps, which are integrated with the actual venue or festival via Aloompa’s beacon and Bluetooth technology.

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