Wenner Media Calls Programmatic ‘Integral’ Driver Of Business
Krux is excited to be working with Wenner Media and look forward to seeing their data strategy goals expand as they harness control on their Audience Data.
How are you looking at and harnessing audience data?
DAVID KANG: Part of bringing on the DMP [Wenner began using Krux about a month ago] is to look for interesting intersections. We know our overall demographic for Us Weekly may be women, ages 18 to 54. It’s definitely worth talking to advertisers, finding out what corners they want to stand on that we may not have thought of, and that’s part of the beauty of bringing on Krux and bringing on a DMP.Read this article on AdExchanger