Tribune Publishing Focuses On Being A Data-First Sales Organization


Tribune Publishing wants to create more data-focused advertising opportunities throughout the organization – which includes the Los Angeles Times, Chicago Tribune and The Baltimore Sun.

Which is why this year the publisher is focusing on best using its data-management platform (DMP) from Krux and  “transitioning our sales organization into a data-first kind of sales organization,” said Lori Tavoularis, VP of programmatic and platforms for Tribune Publishing.

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