Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Seeking Alpha features Krux client Seeking Alpha's Data Strategy
Here's an excerpt:
Seeking Alpha used its DMP to launch a reach extension product, Alpha Reach, in the middle of last year. Advertisers use Seeking Alpha’s first-party data in order to reach hard-to-find, small audience segments like financial advisers off-site.
Using a DMP to create audience segments and then expand valuable ones via lookalike audiences and reach extension led to a 24x ROI on its DMP investment within a year. According to Krux Chief Solutions Officer Mike Moreau, that’s on the high end of average for a DMP implementation.Read this article on http://adexchanger.com/publishers/seeking-alpha-uses-dmp-to-slice-up-its-audience-demos/