Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys


Previously, only ads on Facebook and Twitter were supported in Active Audiences. In 2.0, campaigns can work across a wide range of sites, apps, and social networks. Active Audiences is also now integrated with ad tech and data providers Krux, LiveRamp, LiveIntent, Neustar, and Viant, enabling campaigns on more than 100 digital ad networks.

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