Salesforce Steps Into Ad Tech Via 5 Partnerships

Salesforce is using the weight of Big Data to expand into the world of advertising technology.

The company has announced an expansion of its “Active Audiences” product, which enables buyers to use their CRM data for digital advertising campaigns. Salesforce has partnered with ad tech firms Krux, LiveRamp, LiveIntent, Neustar and Viant to round out the audience-targeting offering.

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