Reddit Goes After Video; Krux Teams Up With JUICE Mobile

Krux announced Wednesday that it’s hooking up with mobile ad platform JUICE Mobile to bring publisher audience segments into Nectar, JUICE’s mobile programmatic direct platform. The partnership solves what Neil Sweeney, JUICE mobile’s CEO, called a “structural challenge” in mobile programmatic today – the prevalence of ad fraud and the lack of guaranteed impressions. The offering is currently in closed beta with several unnamed publishers and trading desks. It’s DMP meets mobile programmatic direct.

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